| Price from | $19/mo | $299/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · AI Writing Tools | 8.3 (#88) | 7.7 (#187) |
| Spec score · Content Automation | 8.0 (#8) | 7.6 (#10) |
| Brand voice controls | Yes | Yes |
| Free plan | No | No |
| Headquarters | Stone Ridge, New York, USA | San Francisco, California, United States |
| Integrations | The pricing page says generated content can be sent to Hootsuite, Sprinklr, or HubSpot for publishing, with this connection available as an add-on for Growth and included in Enterprise. | The pricing comparison lists Google Drive, Slack, Notion, Fathom, and Gong as knowledge integrations, with HubSpot available for Enterprise. |
| Long-form writing | Yes | Yes |
| Product | Lately describes itself as an AI content repurposing engine and social media management, employee advocacy, and sales enablement platform. | Magi describes itself as an AI marketing engine for on-brand content and a marketing operating system for modern teams. |
| Security and privacy | Lately’s privacy policy says it may collect account details and usage information, and discourages users from submitting confidential information beyond what is minimally required. | Magi says it does not sell personal information and describes using service providers for hosting, analytics, security, support, and communications. |
| Team collaboration | Yes | Yes |
