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SPECIFICTION
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Lately vs PostMimic

Lately

lately.ai

PostMimic

postmimic.app

Side by side

FigureLatelyPostMimic
Price from$19/mo$19/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
Windows—Yes
macOS—Yes
iOS—Yes
Android—Yes
Plans published35
Spec score · AI Social Media Post Generators8.1 (#10)8.3 (#7)
AudienceThe Starter tier is described as intended for individuals and micro-businesses, while Enterprise targets large businesses, agencies, franchises, social selling teams, and employee advocates.The listed plans target individuals, professionals, growing teams, and teams or agencies.
HeadquartersStone Ridge, New York, USASan Antonio, Texas, United States
IntegrationsThe pricing page says generated content can be sent to Hootsuite, Sprinklr, or HubSpot for publishing, with this connection available as an add-on for Growth and included in Enterprise.The privacy policy identifies OAuth connections for X, LinkedIn, Facebook, and Instagram, and Stripe for payments.
ProductLately describes itself as an AI content repurposing engine and social media management, employee advocacy, and sales enablement platform.PostMimic clones a user's writing voice from real posts and drafts and schedules on-brand social content.
SchedulingThe Growth and Enterprise pricing comparison lists a social media calendar and AI-optimized scheduling for cadence, day, and time.Paid subscriptions include cloud scheduling that publishes while the user's computer is off.
SupportThe pricing comparison lists chat-only support with a 48-hour response for Growth and a 24-hour response for Enterprise.The documentation says support tickets receive a response within 24 hours.

Plans

Lately

  • Starter$19 a month
  • Growth$239 a month
  • EnterprisePriced on request

Lately pricing →

PostMimic

  • FreeFree
  • Starter$19 a month
  • Pro$39 a month
  • Business$79 a month
  • Agency$149 a month

PostMimic pricing →

In their own words

Lately

Lately has no write-up on Specifiction yet; its figures are above.

Visit lately.ai

PostMimic

PostMimic builds a model of a user’s writing voice from connected social accounts or uploaded posts and drafts, then uses it to prepare social content. Drafts can be reviewed, edited, or approved before publication, and content is rewritten for each supported network: X, LinkedIn, Facebook Pages, and Instagram. Brand rules can guide generations with topics, forbidden words, alliances, and other content guidelines. Paid subscriptions add cloud scheduling that can publish with the user’s computer off. The Free plan costs nothing and includes five cloud AI posts as a one-time allowance, one profile, all four platforms, basic analytics, and a read-only web portal. Starter costs $19 a month, billed monthly, with 200 cloud AI posts per month and one profile. Cloud AI uses DeepSeek by default; users can instead provide keys for DeepSeek, OpenAI, Anthropic, or xAI, or run local models through Ollama. Paid plans also list image generation, a content library, analytics, and manual DM replies; higher tiers add automation and Agent Mode. PostMimic is available on Android, iOS, macOS, web, and Windows.

Visit postmimic.app