Lately vs Postology
Lately
lately.aiPostology
postology.aiSide by side
| Figure | Lately | Postology |
|---|---|---|
| Price from | $19/mo | €19/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · AI Social Media Post Generators | 8.1 (#10) | 7.8 (#15) |
| Audience | The Starter tier is described as intended for individuals and micro-businesses, while Enterprise targets large businesses, agencies, franchises, social selling teams, and employee advocates. | The maker describes the product as built for solo founders, indie creators, and small agencies. |
| Headquarters | Stone Ridge, New York, USA | Oberägeri, Switzerland |
| Product | Lately describes itself as an AI content repurposing engine and social media management, employee advocacy, and sales enablement platform. | Postology learns a brand's voice and visual style, then generates captions and visuals on a schedule. |
| Support | The pricing comparison lists chat-only support with a 48-hour response for Growth and a 24-hour response for Enterprise. | The contact page says sales, support, and partnership inquiries are answered by email, typically within one to two business days. |
Plans
In their own words
Postology
Postology creates scheduled social posts from a brand’s voice and visual style. It generates captions and matching AI images using the brand’s tone, aesthetic, and messaging pillars. Users can define content pillars and weights for automatic rotation, or set a goal, timeframe, and message for a campaign. Generated captions and visuals go through a review and approval step before Instagram publishing. Postology connects to Buffer.com for direct Instagram publishing; the page says more channels are coming. Multi-brand projects keep separate brand systems, plans, and publishing schedules, which suits work across clients or brands. The web product is in private beta, with access offered through a waitlist. Its free plan is free and includes one project, 10 AI posts per month, two evergreen tracks, one active campaign, one publishing connection, three reference image uploads, and a watermark. Starter costs €19 a month; Pro costs €59 a month. The maker identifies Postology as a product of Aurum Avis Labs in Oberägeri, Switzerland.