LatentGOLD vs MCP Analytics
LatentGOLD
statisticalinnovations.comMCP Analytics
mcpanalytics.aiSide by side
| Figure | LatentGOLD | MCP Analytics |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | — | Yes |
| Windows | Yes | — |
| API | — | Yes |
| Plans published | 16 | 5 |
| Spec score · Statistical Analysis Software | 8.7 (#9) | 8.4 (#22) |
| Data formats | LatentGOLD can handle ASCII text data and SPSS files, and SAS Export can create an SPSS .sav file that it opens. | The site says the web app accepts CSV, Excel, JSON, Parquet, and TSV files. |
| Data import formats | ASCII text; SPSS system files | CSV, Excel, JSON, Parquet, TSV; Google Analytics 4 and Google Search Console connectors |
| Deployment | desktop | both |
| Free plan | Yes | No |
| Regression models | Yes | Yes |
| Scripting support | Yes | Yes |
| Statistical tests | Yes | Yes |
Plans
LatentGOLD
- Basic + Advanced/Syntax — Standard Single User€795 a year
- Basic + Advanced/Syntax — Standard Concurrent UserPrice not published
- Basic + Advanced/Syntax — Academic Single UserFree
- Basic + Advanced/Syntax — Academic Concurrent User€45 a year
- Basic + Advanced/Syntax + Choice — Standard Single UserPrice not published
- Basic + Advanced/Syntax + Choice — Standard Concurrent UserPrice not published
- Basic + Advanced/Syntax + Choice — Academic Single UserFree
- Basic + Advanced/Syntax + Choice — Academic Concurrent User€95 a year
- LatentGOLD 6.1 Basic + Advanced/Syntax — Academic Concurrent User$54 a year
- LatentGOLD 6.1 Basic + Advanced/Syntax + Choice — Academic Concurrent User$114 a year
MCP Analytics
- AcademicPrice not published
- Business$499 a month
- Pay As You Go$5, paid once
- Pro$99 a month
- EnterprisePriced on request
In their own words
LatentGOLD
LatentGOLD is Windows desktop software for latent class and profile analysis, finite mixture modeling, choice modeling, segmentation, clustering and advanced latent-variable work. Its Basic version includes Cluster, DFactor, Regression and Step3 point-and-click modules. Advanced/Syntax adds complex sampling, multilevel latent class models, continuous latent variables, a point-and-click Markov module and the LG-equations syntax language. Choice options cover first-choice, ranking, best-worst, rating and allocation data. The software includes statistical tests, regression models and scripting, and imports ASCII text and SPSS system files. LatentGOLD 6.1 is listed as compatible with Windows 10 and 11; the maker supports installation only on Windows machines. There is no stated record-count limit, although runtime depends on data, machine speed and requested output. The maker identifies researchers, universities, market researchers, consultants and data analysts as users. Eligible university-affiliated students, researchers and educators can request a free academic single-user license for academic or non-commercial research. Pricing includes a 14-day trial and paid plans; listed standard single-user pricing for Basic + Advanced/Syntax is €795 a year.
MCP Analytics
MCP Analytics has no write-up on Specifiction yet; its figures are above.