Later vs OneUp
Later
later.comOneUp
oneupapp.ioSide by side
| Figure | Later | OneUp |
|---|---|---|
| Price from | $18.75/mo | $15/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 20 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 9.1 (#9) |
| Spec score · Social Media Management - Midmarket Software | 8.8 (#7) | 8.9 (#5) |
| Spec score · Social Media Scheduling Software | 8.8 (#10) | 8.9 (#8) |
| Spec score · Social Tools | 8.8 (#8) | 8.9 (#5) |
| Spec score · Social Scheduling | 8.9 (#8) | 9.0 (#6) |
| Spec score · Social media schedulers | 8.9 (#8) | 8.9 (#9) |
| Analytics level | basic | advanced |
| Approval workflow | No | Yes |
| Company history | Later’s stated history begins with Splashscore founded in 2014, followed by Mavrck’s acquisition of Later in 2022 and the unified Later brand in 2024. | OneUp started in 2016 and describes itself as self-funded and profitable. |
| Free plan | Yes | No |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox. |
| Mobile apps | Later offers mobile apps through the Apple App Store and Google Play Store. | OneUp has apps for iPhone and Android. |
| Scheduled posts | 30 | 300 |
| Social accounts | 8 | 5 |
| Social inbox | No | OneUp supports replying to comments on YouTube, TikTok, Threads, Bluesky, LinkedIn, Facebook, and Instagram, plus DMs on Facebook, Instagram, and WhatsApp. |
| Paid from | 18.75 | 15 |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | OneUp supports Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube. |
| Team users | 1 | 0 |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
OneUp
- Basic$25 a month
- Intermediate$60 a month
- Growth$120 a month
- Business$300 a month
- Enterprise$2,000 a month
- EnterprisePriced on request
- Basic$1,525 a month
- Intermediate$4,860 a month
- Growth$84,120 a month
- BusinessPrice not published
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.
OneUp
OneUp combines social publishing, scheduling, analytics, inbox management, and social listening. Users can publish immediately, schedule posts, or set them to recycle at selected intervals. Supported networks include Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube; further platform support lists WhatsApp, Meta Ads, and Discord. Instagram direct publishing covers images, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. Analytics include summary and post-level views, with scheduled PDF or CSV reports. Keyword monitoring can send email alerts about mentions. Teams can route posts to clients or managers for approval and limit members to assigned accounts. Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox; OneUp also offers APIs and an MCP for LLM workflows. Access includes web, iOS and Android apps, and a Chrome extension. Plans listed begin at $25 a month for Basic, while annual pricing is noted from $15/mo. A seven-day trial is offered, but there is no free plan.