Later vs Pallyy
Later
later.com
Pallyy
pallyy.comSide by side
| Figure | Later | Pallyy |
|---|---|---|
| Price from | $18.75/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 8 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 9.1 (#10) |
| Spec score · AI Social Media Management Software | 8.9 (#7) | 9.1 (#4) |
| Spec score · Social Media Scheduling Software | 8.8 (#10) | 9.1 (#5) |
| Company history | Later’s stated history begins with Splashscore founded in 2014, followed by Mavrck’s acquisition of Later in 2022 and the unified Later brand in 2024. | Pallyy says Tim Bennetto founded it in 2019 in New South Wales, Australia, and that the business has no outside funding. |
| Free plan | Yes | Yes |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | The help center lists social integrations for Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google My Business, YouTube, X, Threads and Bluesky, plus Canva, Unsplash, Dropbox, Box and OneDrive media integrations. |
| Link in Bio | Later includes a fully customizable Link in Bio page for directing followers to products, videos, blogs, and brands. | Paid plans include hosted link-in-bio pages that can remove Pallyy branding. |
| Mobile requirements | The mobile app requires iOS 15 or newer or Android 6.0 or newer. | The iOS app requires iOS or iPadOS 15.1 or later; Mac use requires macOS 12 or later with an Apple M1 chip or later. |
| Paid from | 18.75 | 20 |
| Target users | Later Social is a SaaS social media management tool for social media managers, agencies, and brands. | Pallyy is intended for social media agencies, freelance social media managers, multi-location businesses, in-house marketing teams, small businesses, and creators. |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Pallyy
- FreeFree
- Pro$25 a month
- Agency$99 a month
- Scale$199 a month
- FreeFree
- Pro (annual billing)$20 a month
- Agency (annual billing)$79 a month
- Scale (annual billing)$165 a month
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.
Pallyy
Pallyy is a social media management platform for planning, approving and publishing content. It combines a content calendar with analytics, PDF reports, shared inbox, link-in-bio pages, collaboration, competitor tracking, AI captions, a REST API and an MCP server. Publishing goes through each network's official API to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube, X, Threads and Bluesky. Each social set can hold up to 11 accounts for one brand or client. The Free plan includes one set, one user, 15 scheduled image posts each month, 200 MB of storage and 30 days of analytics history. Paid plans add unlimited scheduled posts, video and carousel publishing, client approvals and the social inbox. Clients and teammates can review, comment on and approve posts via a shared link without a Pallyy account. It runs in a web browser, with nothing to install. Pallyy offers a free plan, a 14-day trial and paid plans from $20/mo billed annually. The company was founded in 2019 and is based in Australia.