Later vs Planable
Later
later.com
Planable
planable.ioSide by side
| Figure | Later | Planable |
|---|---|---|
| Price from | $18.75/mo | $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 14 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 9.3 (#3) |
| Spec score · Social Media Management - Enterprise Software | 8.8 (#3) | 8.9 (#2) |
| Spec score · AI Social Media Management Software | 8.9 (#7) | 8.9 (#9) |
| Spec score · Social Media Management - Midmarket Software | 8.8 (#7) | 8.9 (#6) |
| Spec score · Social Media Scheduling Software | 8.8 (#10) | 8.9 (#9) |
| Spec score · Social Tools | 8.8 (#8) | 8.9 (#6) |
| Spec score · Social Scheduling | 8.9 (#8) | 9.0 (#7) |
| Spec score · Social Media Marketing | 8.7 (#10) | 8.9 (#6) |
| Spec score · Social media schedulers | 8.9 (#8) | 8.9 (#10) |
| Analytics level | basic | advanced |
| Approval workflow | No | Yes |
| Company history | Later’s stated history begins with Splashscore founded in 2014, followed by Mavrck’s acquisition of Later in 2022 and the unified Later brand in 2024. | Planable says it began at a Transylvania hackathon in 2016, joined Techstars in London in 2017, reached 5,000 customers in 2023 and joined SE Ranking in 2025. |
| Free plan | Yes | Yes |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. |
| Scheduled posts | 30 | 60 |
| Social accounts | 8 | 4 |
| Social inbox | No | Yes |
| Paid from | 18.75 | 33 |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | Facebook,LinkedIn,Instagram,X,Google Business Profile,YouTube,TikTok,Pinterest,Threads |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Planable
- FreeFree
- Basic$33 a month
- Basic$39 a month
- BasicPriced on request
- Pro$49 a month
- Pro$59 a month
- ProPriced on request
- EnterprisePriced on request
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.