Later vs Postly
Later
later.comPostly
postly.aiSide by side
| Figure | Later | Postly |
|---|---|---|
| Price from | $18.75/mo | $8/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 8 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 8.9 (#16) |
| Spec score · AI Social Media Management Software | 8.9 (#7) | 8.6 (#13) |
| Spec score · Social Media Scheduling Software | 8.8 (#10) | 8.6 (#14) |
| Approval workflow | No | Yes |
| Free plan | Yes | No |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Listed integrations include Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Discord, WhatsApp, WordPress, Ghost, Shopify, WooCommerce, and Google Sheets. |
| Social accounts | 8 | 5 |
| Social inbox | No | Yes |
| Paid from | 18.75 | 16 |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | X/Twitter,Instagram,Facebook,YouTube,LinkedIn,TikTok,Pinterest,Google Business Profile,Bluesky,Threads |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Postly
- Pro$16 a month
- Enterprise$299 a month
- Custom Telegram Bot$8 a month
- Pro$16 a month
- Shopify Publishing$16 a month
- AI Studio$24 a month
- Postly X-Pro$24 a month
- Enterprise Core$2,870.40 a year
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.
Postly
Postly is a social publishing and marketing workspace for creators, founders, agencies, businesses, and marketing teams. It creates, schedules, and publishes content across supported social channels and blogs. AI tools assist with writing and optimization, while AI Studio generates campaign images and video. Teams can use shared workspaces, roles, drafts, notes, client feedback, and content approvals. Publishing options include bulk uploads, recurring posts, automated posting from sources such as feeds and products, and Google Sheets workflows. Its CRM brings supported messages, comments, reviews, contacts, auto-replies, and follow-up reminders into shared workflows. Pro costs $16 a month with a five-channel minimum; it includes five channels, unlimited scheduled posts, unlimited team members and workspaces, 100 GB cloud storage, and videos up to 10 GB. Postly also offers Enterprise at $299 a month, configured with sales, with 25 channels included. A seven-day trial is available, but there is no free plan. Platforms listed are Android, API, iOS, macOS, web, and Windows.