Later vs Swat.io
Later
later.comSwat.io
swat.ioSide by side
| Figure | Later | Swat.io |
|---|---|---|
| Price from | $18.75/mo | €39/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Social Media Management Tools | 9.0 (#12) | 7.3 (#115) |
| Spec score · Social Media Management - Enterprise Software | 8.8 (#3) | 6.6 (#20) |
| Analytics level | basic | standard |
| Approval workflow | No | Yes |
| Free plan | Yes | No |
| Social accounts | 8 | 3 |
| Social inbox | No | Yes |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | Facebook,Instagram,LinkedIn,TikTok,YouTube,Pinterest,Threads,Bluesky,X,Google Business Profile,WhatsApp |
| Team users | 1 | 2 |
Plans
Later
- FreeFree
- Starter$18.75 a month
- Growth$37.50 a month
- Scale$82.50 a month
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Swat.io
- Small€39 a month
- MediumPrice not published
- LargePrice not published
- CustomPrice not published
In their own words
Later
Later is a social media management tool for planning content, publishing across channels, managing engagement, and analyzing performance. Its Visual Planner places media and text-only posts on a visual calendar that users can arrange with drag-and-drop. A customizable Link in Bio page can direct followers to products, videos, blogs, and brands. Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat. Automatic publishing is available for Instagram business or creator profiles, TikTok, Facebook, Threads, Pinterest, and LinkedIn. Analytics are basic, and the listed feature set does not include a social inbox or approval workflow. Later is available on web, iOS, and Android; the mobile app requires iOS 15 or newer or Android 6.0 or newer. The Starter plan costs $18.75 a month when billed yearly, with 8 profiles, 1 user, and 30 posts per profile each month. A 14-day trial is listed, while the pricing facts state there is no free plan.