Law Firm Central vs LawReach
Law Firm Central
lawfirmcentral.com
LawReach
lawreach.ioSide by side
| Figure | Law Firm Central | LawReach |
|---|---|---|
| Price from | $497/mo | $799/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Legal Marketing Software | 8.0 (#7) | 7.5 (#14) |
| Integrations | Lead forms have native integrations with Clio Grow, Lawmatics, and MyCase, plus platforms supporting webhooks or Zapier. | The privacy policy names Google Search Console as an integration and says connected search data is accessed read-only through OAuth. |
| Product | Law Firm Central describes itself as a national legal directory and digital marketing platform for U.S. law firms. | LawReach describes itself as an AI-powered marketing platform built exclusively for law firms. |
| Support | The site says its team responds to inquiries within one business day, and every paid plan includes a kickoff call with a marketing strategist. | Support ranges from email support on Starter to 24/7 priority support by chat, email, and phone on Dominance. |
Plans
Law Firm Central
- Free profileFree
- Starter$497 a month
- Advanced$1,497 a month
- Premium$2,497 a month
LawReach
- Starter$799 a month
- Growth$1,499 a month
- Dominance$2,499 a month
- Need something bigger?Priced on request
In their own words
Law Firm Central
Law Firm Central is a web-based national legal directory and digital marketing platform for U.S. law firms. Its services include SEO, AEO, GEO, AI visibility optimization, Google Ads, Local Services Ads, remarketing, website development, reputation management, content marketing, and analytics. A self-serve builder lets firms choose a template, enter practice areas and a bio, and publish a hosted firm page; the site says this takes under 30 minutes. Lead forms integrate natively with Clio Grow, Lawmatics, and MyCase, as well as platforms supporting webhooks or Zapier. Every plan includes unlimited leads from the hosted site and directory placement, without lead overage charges. Hosted sites use global edge infrastructure, automatic SSL, daily backups, and a stated 99.9%+ uptime SLA. The free profile costs nothing and includes a hosted page, lead form, and basic SEO. Paid plans start with Starter at $497 a month. Monthly plans are month-to-month and cancellable at any time; annual plans require a one-year commitment and include two months free. The company says it does not guarantee a number-one Google ranking.