Lead Router vs LeadMove
Lead Router
theleadrouter.comLeadMove
leadmove.ioSide by side
| Figure | Lead Router | LeadMove |
|---|---|---|
| Price from | $147/mo | $149/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Lead Management Software | 7.5 (#20) | 7.9 (#10) |
| Spec score · Lead Routing Software | 7.4 (#26) | 7.7 (#21) |
| Integrations | The site lists Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and support for carrying TrustedForm certificate URLs supplied with leads. | LeadMove documents a webhook ingestion API and says buyers can report sales from their portal or by API, triggering conversion postbacks. |
| Intended users | The site presents Lead Router for lead generators, affiliate networks, pay-per-call businesses, call centers, sales operations, agencies, and buyer teams. | LeadMove is intended for businesses that generate or buy leads and route them to their own buyers, clients, or agencies. |
| Product | Lead Router provides a platform for lead generators to build buyer networks and manage lead intake, routing, delivery, and buyer relationships. | LeadMove is a lead distribution platform for lead generation agencies that routes leads to buyers. |
| Routing | The routing engine supports ping-post auctions, waterfall routing, exclusive, multisell, and hybrid lead distribution. | Routing can use rules such as zip code, state, source, lead score, time of day, buyer caps, and weighted distribution. |
| Security | The company describes row-level tenant isolation, encryption in transit and at rest, role-based access, and audit logging as security measures. | LeadMove says traffic is encrypted with TLS, lead data is encrypted at rest with AES-256, and passwords are hashed. |
| Support | Every plan includes community support with a 24/7 in-app AI support agent, a help center, documentation, and Telegram group support; paid tiers add human support. | LeadMove lists [email protected] for contact and says it typically responds within 24–48 hours during business days. |
Plans
In their own words
Lead Router
Lead Router has no write-up on Specifiction yet; its figures are above.