Lead Router vs LeadSquared
Lead Router
theleadrouter.comLeadSquared
leadsquared.comSide by side
| Figure | Lead Router | LeadSquared |
|---|---|---|
| Price from | $147/mo | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 8 |
| Spec score · Lead Management Software | 7.5 (#20) | 8.3 (#6) |
| AI features | Live AI features include buyer-spec import and setup assistance, conversational analytics, campaign optimization suggestions, lead scoring assistance, and anomaly alerts. | Yes |
| Founded | 2026 | 2013 |
| Headquarters | United States | Bengaluru, Karnataka, India |
| Integrations | The site lists Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and support for carrying TrustedForm certificate URLs supplied with leads. | The integrations directory lists 162 apps and includes categories such as analytics, CRM, email, messaging, payments, and verification. |
| Product | Lead Router provides a platform for lead generators to build buyer networks and manage lead intake, routing, delivery, and buyer relationships. | LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. |
| Support | Every plan includes community support with a 24/7 in-app AI support agent, a help center, documentation, and Telegram group support; paid tiers add human support. | The pricing page lists business process mapping, migration, onboarding, help documentation, training, and phone and email support. |
Plans
LeadSquared
- Sales ProPriced on request
- Sales SuperPriced on request
- Marketing ProPriced on request
- Marketing SuperPriced on request
- Marketing Pro$1,200 a year
- Marketing Super$2,000 a year
- Sales Pro₹2,500 a year
- Sales Super₹5,000 a year
In their own words
Lead Router
Lead Router has no write-up on Specifiction yet; its figures are above.
LeadSquared
LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.