Lead411 vs Wiza
Lead411
lead411.comWiza
wiza.coSide by side
| Figure | Lead411 | Wiza |
|---|---|---|
| Price from | $40.83/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 11 |
| Spec score · B2B Contact Data Providers | 9.0 (#4) | 8.8 (#8) |
| Spec score · Bdr Tools | 8.9 (#7) | 8.1 (#17) |
| API Access | Lead411 offers a developer-friendly lead enrichment API and an unlimited B2B data API. | Yes |
| Direct-dial data | Yes | Yes |
| Founded | 2001 | A Wiza blog post says Wiza was founded in May 2019. |
| Free Plan | The free Pilot plan lasts 7 days and includes 50 free exports. | Yes |
| CRM Integrations | Lead411 integrates with Salesforce, HubSpot, Pipedrive, Outreach.io, and other platforms. | Listed integrations include Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay, and Creatio; the page labels each Alpha. |
| Starting Price | Paid plans start at $49 per month. | 49 |
| Technographic filters | Yes | Yes |
Plans
Lead411
- Pilot LightFree
- Spark$490 a year
- Ignite$1,500 a year
- BlazePriced on request
- PilotFree
Wiza
- FreeFree
- Email$83 a month
- Email + Phone$166 a month
- Starter$49 a month
- FreeFree
- Starter$49 a month
- Email$99 a month
- Email + Phone$199 a month
- Email$990 a year
- Email + Phone$1,990 a year
In their own words
Lead411
Lead411 is a B2B contact data and prospecting service with direct-dial data, buyer intent data, technographic filters, and API access. Its Chrome Extension is for browsing LinkedIn and other company websites, and the service integrates with Salesforce, HubSpot, Pipedrive, Outreach.io, and other platforms. Lead411 says its contact data process combines machine learning, human verification, and real-time email validation; it claims 96%+ email deliverability accuracy and a 97% average for optimized verified emails. Direct dials receive human verification and location matching. Most plans offer unlimited lead searches and exports, though some have monthly or yearly limits; unused exports roll over to the next billing cycle. The Pilot plan provides 50 free exports during a 7-day trial. Paid plans start at 49 USD per month. Monthly plans can be canceled at any time; annual-plan options require contacting support. Lead411 says it was founded in 2001 and is headquartered in Boulder, Colorado. It also states that it is a registered data broker under applicable state laws, including Texas law.
Wiza
Wiza is a sales prospecting and engagement platform for finding verified email addresses and phone numbers. Its Prospect search covers more than 850 million contacts, with filters, saved searches, CSV export, and CRM sync. Records may include more than 40 data points, such as revenue, funding, and headcount, alongside work or personal emails, direct dials, and cell numbers. Wiza says it checks contact information against live sources when verification is requested instead of relying on cached data. A Chrome extension can find contact details and bulk-export prospects. The API supports enrichment with more than 50 data points and prospect search using more than 20 filters; API pricing is discussed by booking a call. Listed integrations include Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay, and Creatio, each labeled Alpha. The free plan includes 20 valid emails and 5 phone numbers; the homepage also advertises 25 free credits without a credit card. Starter costs $49 a month, billed monthly. Email is $83 a month billed at $990 per year, and Email + Phone is $166 a month billed at $1,990 per year.