Lead411 vs ZoomInfo
Lead411
lead411.comZoomInfo
zoominfo.comSide by side
| Figure | Lead411 | ZoomInfo |
|---|---|---|
| Price from | $40.83/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · B2B Contact Data Providers | 9.0 (#4) | 8.6 (#18) |
| Spec score · Sales Intelligence Software | 8.7 (#8) | 7.7 (#23) |
| Spec score · Bdr Tools | 8.9 (#7) | 7.7 (#24) |
| API Access | Lead411 offers a developer-friendly lead enrichment API and an unlimited B2B data API. | Yes |
| Company History | Lead411 says it has been in the contact data business since 2011. | ZoomInfo says it was founded as DiscoverOrg in 2007, acquired ZoomInfo in 2019, and adopted that name. |
| Direct-dial data | Yes | Yes |
| Founded | 2001 | 2007 |
| Headquarters | Boulder, Colorado, USA | ZoomInfo lists its headquarters as Vancouver, Washington, USA. |
| CRM Integrations | Lead411 integrates with Salesforce, HubSpot, Pipedrive, Outreach.io, and other platforms. | ZoomInfo says it integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers 120+ integrations. |
| Intent data | Yes | Yes |
| Technographic filters | Yes | Yes |
Plans
Lead411
- Pilot LightFree
- Spark$490 a year
- Ignite$1,500 a year
- BlazePriced on request
- PilotFree
ZoomInfo
- ZoomInfo LiteFree
- ABM EnterprisePriced on request
- ABM LitePriced on request
- Copilot AdvancedPriced on request
- Copilot EnterprisePriced on request
- Marketing DemandPriced on request
- ZoomInfo ProfessionalPriced on request
In their own words
Lead411
Lead411 is a B2B contact data and prospecting service with direct-dial data, buyer intent data, technographic filters, and API access. Its Chrome Extension is for browsing LinkedIn and other company websites, and the service integrates with Salesforce, HubSpot, Pipedrive, Outreach.io, and other platforms. Lead411 says its contact data process combines machine learning, human verification, and real-time email validation; it claims 96%+ email deliverability accuracy and a 97% average for optimized verified emails. Direct dials receive human verification and location matching. Most plans offer unlimited lead searches and exports, though some have monthly or yearly limits; unused exports roll over to the next billing cycle. The Pilot plan provides 50 free exports during a 7-day trial. Paid plans start at 49 USD per month. Monthly plans can be canceled at any time; annual-plan options require contacting support. Lead411 says it was founded in 2001 and is headquartered in Boulder, Colorado. It also states that it is a registered data broker under applicable state laws, including Texas law.
ZoomInfo
ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.