LeadBoxer vs Mailcastr

LeadBoxer is a B2B signals platform for identifying, qualifying and managing leads. It can identify companies visiting a website, capture the pages they view and enrich company records with details such as size, industry and revenue. Journey tracking combines behavior across websites, email, newsletters, advertising and social channels. Leadboards, filtering, segmentation and workflow automation help teams organize and prioritize leads. Email tracking reports opens and clicks, and can connect click activity with website behavior. Integrations include Mailchimp, WordPress, HubSpot, Marketo, Pipedrive, ActiveCampaign, Zapier, Gmail, Outlook and BigQuery. Track, Lookup and App APIs support event ingestion, enrichment, and reading or managing datasets, leads and settings. The service offers 25,000 free credits each month; email opens, clicks and form-submit tracking are free. App plans include a 14-day trial without a credit card. Free App access includes one user, one dataset and one month of data retention. LeadBoxer says the service is EU hosted, GDPR by design and hosted in ISO 27001 certified datacentres.

Mailcastr provides email tracking and analytics for Gmail. After its Chrome plugin is installed on a PC, it tracks emails sent from then on, recording opens and showing historical activity in a dashboard. Chrome notifications can report opens in real time, and the service can track link clicks and provide device and location information. The BASIC plan costs nothing and includes tracking with Mailcastr branding, a web dashboard, push notifications, and Android and iOS apps. ANNUAL costs $5 a year and adds unlimited tracking, removes the branding, includes location and device information, and provides priority chat/email support. Both plans list mobile apps and push notifications. Mailcastr offers a free trial, but does not state its duration; its pricing page also lists a 14-day money-back policy. The site says it does not access users’ mailboxes or track their activities. It labels tracking mail from any device as coming soon. Its terms say service or order-form limits may apply and describe commercially reasonable safeguards for information security, confidentiality, and integrity.