LeadMagic vs People Data Labs
LeadMagic
leadmagic.ioPeople Data Labs
peopledatalabs.comSide by side
| Figure | LeadMagic | People Data Labs |
|---|---|---|
| Price from | $82.50/mo | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 15 |
| Spec score · Lead Enrichment Software | 7.7 (#22) | 8.5 (#8) |
| Founded | 2022 | The company was founded in 2015. |
| Integrations | The maker lists integrations including Clay, Apollo, Smartlead, Instantly, Salesforce, Zapier, Slack, n8n, and Make; it labels HubSpot as coming soon. | Official integrations include Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks and Salesforce. |
| Product | LeadMagic provides verified B2B emails, direct mobile numbers, company intelligence, and buying signals through CSV, API, CLI, hosted MCP, chat, and integrations. | People Data Labs provides B2B data products that teams can use to build data-driven products and enrich person and company records. |
| Security | LeadMagic describes a written security program with TLS 1.3 in transit, AES-256 at rest, enforced workforce MFA, least-privilege access, logging, and privacy controls designed for GDPR and CCPA/CPRA. | The pricing page identifies ISO and SOC 2 Type 2 compliance and lists SAML / SSO as an Enterprise offering. |
| Support | Essential includes priority email support; Growth adds Slack support and a success representative, while Enterprise includes a dedicated SLA and Slack. | The pricing page lists documentation and tutorials for plans, email support for Pro, and a designated customer success manager for Enterprise. |
Plans
LeadMagic
- Essential$99 a month
- Growth$249 a month
- Professional$499 a month
- Ultimate$849 a month
- Essential$990 a year
- Growth$2,490 a year
- Professional$4,990 a year
- Ultimate$8,490 a year
People Data Labs
- IP Enrichment API - Tier 1Price not published
- IP Enrichment API - Tier 2Price not published
- IP Enrichment API - Tier 3Price not published
- Company Enrichment & Company Search APIs - Tier 1Price not published
- Company Enrichment & Company Search APIs - Tier 2Price not published
- Company Enrichment & Company Search APIs - Tier 3Price not published
- Person Enrichment & Person Search APIs - Tier 1Price not published
- Person Enrichment & Person Search APIs - Tier 2Price not published
- Person Enrichment & Person Search APIs - Tier 3Price not published
- FreeFree
In their own words
People Data Labs
People Data Labs provides B2B data products for building data-driven products and enriching person and company records. Its APIs can look up person profiles from details such as a name, location, email, phone, education, work history, or social profile; requests need sufficient information to identify a match. The company dataset describes more than 23.8 million global companies, with fields such as name, domain, industry, location, LinkedIn URL, employee count, and founding year. The listed contact database size is 3 billion, and the product includes direct-dial and intent data. API offerings cover person and company enrichment, search, IP enrichment, and person identification. The free plan is free for up to 100 credits per month, but contact data values are obscured. Pro starts at $98 a month, with 350 credits per month as the starting level and contact data included. Enrichment requests typically use one credit per successful request; Search uses one per returned profile.