LeadSquared vs LinkTrust

LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.

LinkTrust is a partner marketing platform for performance campaigns, with tools for tracking, attribution, lead management, and monetization. It records impressions, clicks, and conversions for CPA, CPC, CPL, and CPI campaigns. Its lead tools collect, filter, and route leads in real time, with smart routing, field validation, ping post, and ping tree features. LinkTrust Intel screens affiliate websites and monitors risky content, keywords, traffic sources, and compliance violations. Listed integrations include HubSpot, Salesforce, Shopify, WooCommerce, Invoca, IPQS, TrustedForm, Stripe, and PayPal. API access covers reporting, affiliate, and advertiser data; the platform also includes a partner portal. The site describes the service as cloud-based on AWS infrastructure and states 98.9% uptime. All plans include a free onboarding session, with services such as configuration, white labeling, campaign setup, training, and data migration. Live support is available by chat, email, and phone, though Quick Start lists email support only. There is no free plan. Quick Start offers one campaign, 1,000 clicks per month, and three affiliates for a 14-day trial before charges begin; pricing is on request.