LeadSquared vs Niti
LeadSquared
leadsquared.com
Niti
nitiapp.comSide by side
| Figure | LeadSquared | Niti |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 0 |
| Spec score · Distributor Management Software | 8.5 (#2) | 7.6 (#12) |
| AI features | Yes | The homepage describes Chanakya AI features including sales intelligence chat, automated follow-ups, stock-photo OCR, voice sales coaching, and AI-driven learning. |
| Headquarters | Bengaluru, Karnataka, India | Ahmedabad, Gujarat, India |
| Integrations | The integrations directory lists 162 apps and includes categories such as analytics, CRM, email, messaging, payments, and verification. | The maker says Niti integrates with existing ERP, accounting, and analytics systems; its DMS page specifically names Tally integration. |
| Intended customers | LeadSquared describes industry-specific solutions for areas including financial services, education, healthcare, real estate, and high-volume B2C businesses. | The maker says the platform is built for FMCG and pharma companies and describes field teams ranging from 50 to more than 10,000 representatives. |
| Product | LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. | NitiApp is a SaaS platform built for commercial operations in the FMCG and Pharma industries. |
| Support | The pricing page lists business process mapping, migration, onboarding, help documentation, training, and phone and email support. | The terms include basic support by phone Monday through Friday, 10 AM to 6 PM, and by email 24/7. |
Plans
LeadSquared
- Sales ProPriced on request
- Sales SuperPriced on request
- Marketing ProPriced on request
- Marketing SuperPriced on request
- Marketing Pro$1,200 a year
- Marketing Super$2,000 a year
- Sales Pro₹2,500 a year
- Sales Super₹5,000 a year
In their own words
LeadSquared
LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.
Niti
Niti is a SaaS platform for commercial operations in FMCG and pharma. Its tools cover field sales, distributor management, and engagement with healthcare professionals and organizations. Niti SFA supports tour planning, doctor visits, attendance, daily call reporting, targets, expenses, leave, and retail chemist prescription audits. Field teams can record calls and activities offline and sync them later. Niti DMS manages distributor inventory, orders, primary and secondary sales, schemes, claims, pricing, retailer management, and sales analytics; it can connect with Tally and other accounting software for secondary orders. Niti says it integrates with existing ERP, accounting, and analytics systems. Its D2C platform supports ordering, personalized content, engagement analytics, virtual events, KYC, and loyalty features. Chanakya AI features include sales intelligence chat, automated follow-ups, stock-photo OCR, voice sales coaching, and AI-driven learning. Niti describes solutions for several sectors, including OTC, animal health, hospitals, crop health, devices, and key accounts. It runs on Android, iOS, and the web. Pricing is available on request, and a free trial is offered.