LeadSquared vs SimplyDepo

LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.

SimplyDepo combines field sales, order capture, routes, retail execution, and B2B ordering for brands and distributors. Sales representatives can create orders using customer-specific pricing, product catalogs, promotions, and account history. Store teams can run audits, use customizable forms, submit photo reports, assign tasks, and track shelf compliance. Drivers can manage deliveries, invoices, collections, returns, and route information in the mobile app. Reps can record orders, notes, photos, and visit data offline, with updates syncing when connectivity returns. A B2B portal lets customers use personalized catalogs and pricing to place orders at any time. SimplyDepo lists more than 100 integrations, including QuickBooks, Shopify, HubSpot, Salesforce, Zapier, Stripe, Klaviyo, Acumatica, and ShipStation, and offers an Open API for custom integrations. The product is described as serving CPG brands, wholesale distributors, DSD operators, and merchandising teams. It is available on Android and iOS, with an API also listed as a platform. The SimplyAI Assistant add-on costs $19 a month per rep and is marked Beta. A 30-day trial is available, and there is no free plan.