LeadSuccess vs Mela

LeadSuccess is a lead management tool for exhibitors who want to turn trade fair contacts into sales and marketing data. The app captures contact details through ticket QR-code scans, business-card digitization, or manual entry, depending on the package. Users can qualify contacts with digital questionnaires and attach images, voice notes, or sketches. Records are stored in the LeadSuccess portal and can be exported as Excel files. The package overview also describes direct data exports to Salesforce, HubSpot, and Dynamics, with a REST API interface possible. Premium adds a dashboard for real-time analysis, extended visitor data, and cross-analysis of selected data. Professional adds a comparison of the stand’s scanned leads against total fair visitors. The free Basic package includes five app licenses, QR-code capture, and Excel export. Classic costs €204, paid once, Premium €316, paid once, and Professional €527, paid once. LeadSuccess is listed for Android, iOS, web, Windows, and API access.

Mela is an iPhone app for B2B consumer electronics resellers who capture leads at trade shows and follow up afterward. It reads both sides of business cards, decodes QR codes, and turns the details into an editable contact form. Contacts can be grouped by event, searched or filtered by consumer electronics categories, and kept in one history across shows. Mela transcribes voice notes and suggests hashtags. It drafts personalized WhatsApp and email follow-ups for the user to review and send; it does not send messages automatically. Other listed features include QR card exchange between Mela users, inventory matching, lead temperature tracking, and contact deduplication. The free plan is free, with core features within unspecified limits. Mela Individual costs $9.99 a month; team plans range from $24.99 a month for 2 seats to $44.99 a month for 6 seats. The app requires iOS 15.1 or later. Users must be at least 16 and use it for business purposes. Captured content belongs to the user and is not used to train AI models, though service providers may process it when a feature is invoked.