Lemon Squeezy vs Loop Subscriptions

Lemon Squeezy is an all-in-one platform for SaaS businesses selling digital downloads, subscriptions, and software licenses. It says it acts as merchant of record for digital sales taxes and compliance. Merchants can embed no-code checkout forms on an existing site or share checkout links; its no-code and API solutions support 20+ payment methods and global bank payouts. Subscription billing can run weekly, monthly, or yearly, with management for upgrades, downgrades, cancellations, and free trials. The platform can issue software license keys and provides signed, throttled download links. Lemon Squeezy says its fraud protections use machine learning and real-time analytics to identify suspicious transactions. Its REST API documentation states a limit of 300 calls per minute, and documented integrations include ConvertKit, Mailchimp, and Zapier. Ecommerce has no monthly charge and costs 5% + $0.50 per transaction when sales are generated, with sales tax collection and remittance included. Email marketing is free for up to 500 subscribers. Lemon Squeezy was founded in 2019.

Loop Subscriptions is a Shopify app for managing recurring subscriptions and supporting subscriber retention. Merchants can offer subscription bundles and build-a-box options, while customer portals, cancellation flows, and failed-payment recovery address ongoing subscriber management. Loop Flows lets merchants create subscription workflows with IF-THEN logic without code. The app lists integrations including Klaviyo, Postscript, Attentive, Yotpo, Gorgias, Zendesk, Rebuy, and Google Analytics. Installation takes place through a Shopify account and selected store. The Free plan costs nothing and covers 50 active subscriptions, with a mobile-friendly customer portal, subscription alerts, and growth and revenue analytics. Starter costs $99 a month, billed every 30 days, and lists a 1.0% per-transaction rate; Pro costs $399 a month, billed every 30 days, and lists 0.75% per transaction. Both list a 14-day free trial. Admin API access and webhooks are included in Pro and Enterprise. Loop says migration and onboarding have no fees. Checkout upgrades require Shopify Plus.