Letstok vs Pencil
Letstok
letstok.com
Pencil
trypencil.comSide by side
| Figure | Letstok | Pencil |
|---|---|---|
| Price from | $49/mo | $11/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 10 | 13 |
| Spec score · AI Video Ad Makers | 8.8 (#5) | 8.4 (#8) |
| Documentation | The site links to a Help Center covering setup, billing, tokens, channels, publishing, content rights and data deletion. | The public Help Center contains dated articles covering agents, integrations, supported ad types, data handling and model support. |
| Headquarters | Israel | London, England, United Kingdom |
| Licence | The master service agreement grants a limited, non-exclusive, revocable subscription licence and says the platform and deliverables remain Letstok property. | Pencil is proprietary cloud SaaS owned or licensed by Pencil AI Limited; its terms prohibit copying, modification, reverse engineering and resale. |
| Rating on G2 | 0.0 out of 5 from 0 reviews | 4.7 out of 5 from 16 reviews |
| Security controls | Letstok states that traffic uses HTTPS with modern TLS, data at rest uses provider-side encryption, and connected-account tokens receive additional application encryption. | The homepage states SOC 2 Type II controls, no training on customer data, IP ownership, role-based access and brand-safety controls. |
| Support | Support options include email support, demos, paid hands-on assistance and included monthly help hours on higher plans. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
| What it does | Letstok combines AI video and image ad creation, social publishing, paid campaign management and WhatsApp messaging in one marketing platform. | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. |
Plans
Letstok
- FreeFree
- FreeFree
- Starter$49 a month
- Starter$49 a month
- Premium$99 a month
- Premium$99 a month
- Creator$299 a month
- Creator$299 a month
- Agency and Publisher$900 a month
- Agency and publisher licence$900 a month
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
Letstok
LetsTok is an AI advertising platform for creating content, publishing to social channels, and building and managing Google Ads and Meta Ads campaigns in chat. Users can work in LetsTok's own chat or connect it to ChatGPT or Claude through an MCP connector. The service supports publishing to 28 social channels and includes more than 150 video and marketing tools, Pro UGC video ads, a website and product scanner, and multiple video-generation engines. Campaigns, ad sets and ads start paused; nothing publishes or spends until the user approves it in chat or WhatsApp. LetsTok lists a free plan and a seven-day trial, with paid plans from $49 a month. Starter costs $49 a month and includes 60 tokens, up to 30 videos, six channels and two brands. The company says generated videos are watermark-free, commercially licensed from the first paid plan, and remain downloadable after cancellation. Voice and subtitles support more than 40 languages. LetsTok says it is built for small and mid-sized businesses, e-commerce and DTC companies, agencies, solo marketers and multi-brand operators.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.