Lex vs Simplified

Lex

Figure	Lex	Simplified
Price from	$14.99/mo	$19/mo
Free plan	Yes	Yes
Free trial	Yes	Yes
Open source	—	—
Web	Yes	Yes
iOS	Yes	Yes
Android	—	Yes
API	Yes	Yes
Plans published	4	6
Spec score · AI Writing Tools	9.0 (#24)	9.3 (#10)
Spec score · Copywriting Tools	8.9 (#4)	8.9 (#5)
Company legal name	Lex’s Terms identify the provider as Lex, Inc.	The legal entity is TLDR Technologies, Inc.
Desktop app	No	No
Free plan	Yes	Yes
Integrations	The documented native integration is with Kit, formerly ConvertKit, for analyzing newsletters and sending drafts back to Kit.	Riley integrations include HubSpot, Shopify, Stripe, Klaviyo, Brevo, Airtable, Dropbox, Box, Contentful, WordPress, Asana, Monday, ClickUp, Wix, Slack, Notion, Gmail, Calendly, Google Ads, Meta Ads, Google Analytics, Google Search Console, Google Docs, Google Drive, Ahrefs, Webflow, Apify, Firecrawl and HeyGen.
Mobile app	Yes	Yes
Rating on Apple App Store	3.3 out of 5 from 3 ratings	2.5 out of 5 from 20 ratings
Rating on G2	0.0 out of 5 from 0 reviews	4.6 out of 5 from 5,009 reviews
Security	Lex says it encrypts web requests with TLS, restricts and logs database access, requires two-factor authentication for infrastructure access, and backs up its database continuously.	Payments are handled by Stripe, described by Simplified as PCI Service Provider Level 1 certified.
System requirement	The Lex Writer iPhone app requires iOS 16.0 or later and is 5.2 MB.	The iOS app requires iOS 15.1 or later and is also compatible with iPadOS 15.1 or later.

Lex has no write-up on Specifiction yet; its figures are above.

Simplified has no write-up on Specifiction yet; its figures are above.