LightPopup vs OptiMonk
LightPopup
lightpopup.com
OptiMonk
optimonk.comSide by side
| Figure | LightPopup | OptiMonk |
|---|---|---|
| Price from | Free | $19/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 5 |
| Spec score · Popup Software | 7.8 (#17) | 8.3 (#10) |
| Spec score · Pop-Up Builder Software | 7.7 (#18) | 8.2 (#10) |
| Headquarters | Tallinn, Estonia | Debrecen, Hungary |
| Integrations | The site names WPForms, Contact Form 7, and Gravity Forms as form plugins that can be used inside popups. | The integrations page lists Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier, and webhooks among its connections. |
| Privacy | The site says the dismiss mechanism stores a popup ID and expiry timestamp in localStorage, with no cookies, personal data, or tracking. | The privacy policy identifies OptiMonk International Zrt. as the data controller and says its employees agree to protect personal data obtained through their work in confidentiality agreements. |
| Purpose | LightPopup is a WordPress plugin for displaying popups. | OptiMonk describes itself as an AI-driven popup builder designed for ecommerce businesses. |
| Targeting | Popups can target all pages, selected post or page IDs, or selected post types. | Campaigns can target visitors using criteria such as country, cookies, traffic source, cart contents, and browsing behavior. |
Plans
OptiMonk
- FreeFree
- Essential$19 a month
- Growth$69 a month
- Premium$179 a month
- MasterPriced on request
In their own words
LightPopup
LightPopup has no write-up on Specifiction yet; its figures are above.
OptiMonk
OptiMonk is an AI-driven popup builder for ecommerce businesses, available on the web and through an API. Its AI agent can design, write and publish campaigns from a description, run A/B tests, learn from visitors and offer to roll out a winning version. Campaign formats include popups, embedded content, sticky bars, surveys, gamification and multi-step flows. Targeting can use country, cookies, traffic source, cart contents and browsing behavior. Reporting tracks conversions and campaign-associated revenue, average order value and orders. Listed integrations include Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier and webhooks. All plans include MCP connections for building, editing and publishing popups from Claude, ChatGPT or Cursor, as well as live chat support. The free plan does not expire, requires no credit card and includes 10,000 pageviews per month, 1,000 AI credits per month and one domain. Paid plans start at $19 a month, billed yearly at $228. Pageviews count whenever a site page loads, even if no campaign appears, and campaigns pause at the plan limit. OptiMonk began in Europe in 2014 and is headquartered in Debrecen, Hungary.