Link Manager vs LinkAssistant

Link Manager is a web platform for organizing link-building projects and monitoring campaigns. LinkManager.it by Genesi S.r.l. positions it for personal brands and web agencies. Users can maintain an unlimited publisher and partner-site database, rate sites, record quality notes, store access credentials, and import publisher records from CSV. The platform supports unlimited links and campaign monitoring, with projects available from desktop or mobile. Two user levels are provided; administrators can add collaborators on Standard and Premium plans. Those plans also offer read-only client access to campaign progress and results. The Free plan costs nothing, supports one user and three projects, and includes unlimited publisher sites and links with 10 link checks per day. Standard is listed at €500 a month, billed €5,00/mese, for two users, 10 projects, and 100 daily checks. Premium is listed at €900 a month, billed €9,00/mese, for five users, 50 projects, and 500 daily checks, plus phone support. Monthly subscriptions use PayPal, renew automatically, and can be canceled by email. The maker is headquartered in Mosciano Sant'Angelo, Italy.

LinkAssistant supports link-building campaigns from prospect discovery and contact research through outreach and backlink monitoring. It lists 10+ ways to find opportunities, including searches tailored by location, niche, and SERP type. Users can also identify prospects from competitors’ backlink profiles using broken-link building and backlink-gap techniques. Prospect assessments can include InLink Rank, domain age, organic traffic, Page Authority, and indexed-page count. Outreach tools cover contact discovery, customizable email templates, and tracking sent emails, replies, and follow-ups. A verification tracker checks whether acquired links remain in place and can flag removals or nofollow tags. Reports can be customized, white-labeled, and scheduled for delivery. The software runs on Linux, macOS, and Windows. The free license allows up to 1,000 prospects per project. Professional costs $129 a year and Enterprise costs $259 a year; both list unlimited prospects per project. Enterprise also lists report saving, emailing, scheduling, and CSV, SQL, and HTML export. The company says its tools serve SEO professionals, marketing companies, website owners, and web developers.