Linktree vs Milkshake
Linktree
linktr.ee
Milkshake
milkshake.appSide by side
| Figure | Linktree | Milkshake |
|---|---|---|
| Price from | $7/mo | $2.99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Link-in-bio tools | 9.4 (#1) | 8.6 (#9) |
| Spec score · Social Media Bio Link Tools | 8.9 (#6) | 8.4 (#13) |
| Spec score · One-Page Website Builders | 9.0 (#11) | 8.5 (#16) |
| Spec score · Link-in-Bio Tools | 8.9 (#6) | 8.4 (#12) |
| Analytics | Insights help users understand visitor behavior and make data-driven decisions, while paid plans add more advanced analytics and exports. | Free sites include 30 days of analytics data for Card views, link clicks, traffic sources, and top countries. |
| Audience | Linktree says it has more than 70 million users worldwide and serves brands, artists, publishers, agencies and influencers. | Milkshake describes its intended users as creators, influencers, small businesses, affiliates, artists, and podcasters. |
| Email capture | Yes | Yes |
| Founded | 2016 | 2018 |
| Free plan | Yes | Yes |
| Headquarters | Melbourne, Australia | Melbourne, Australia |
| Integrations | The Linktree Marketplace lists 61 apps and integrations, including Instagram, TikTok, YouTube, Spotify, Shopify, Mailchimp, Klaviyo, Calendly and Typeform. | Paid features include mailing-list syncing with Google Sheets or Mailchimp, Google Analytics on Pro+, and Meta Pixel. |
| No branding on free | No | No |
| Sell products | Yes | Yes |
| Paid from | 5 | 2.99 |
| Support | The Agency / Enterprise plan includes dedicated support. | Pro and Pro+ include priority support, which Milkshake describes as faster responses from its team. |
Plans
Linktree
- FreeFree
- Starter$7 a month
- Pro$14 a month
- Premium$30 a month
- Agency / EnterprisePriced on request
In their own words
Linktree
Linktree gives creators, brands, businesses, and others one link for sharing content, products, services, and social profiles. Its page can serve as a mini-website without building or maintaining a regular website, and can be shared from platforms including Instagram, TikTok, Twitter, YouTube, and LinkedIn. The Free plan includes unlimited basic links, product and course sales, and earnings from brand offers. Other monetization options include digital products, sponsored links, affiliate commissions, bookings, and shops, though some tools are available only in selected countries. Analytics can track engagement, revenue, conversions, visitors, clicks, and audience insights. The Marketplace lists apps and integrations including Instagram, TikTok, YouTube, Spotify, Shopify, Mailchimp, Klaviyo, Calendly, and Typeform. Linktree offers web, API, and iOS and Android app access; tablets are not supported. Starter is $6 a month billed annually or $8 monthly; Pro is $12 a month billed annually or $15 monthly, and Premium is $30 a month billed annually or $35 monthly. Pro and Premium offer a seven-day trial; plans can be canceled anytime.
Milkshake
Milkshake is a mobile app for building a website on a phone, including a link-in-bio page. Sites are assembled from swipeable Cards such as Splash, About, Links, Top Picks, YouTube, Contact, and Sell, and templates can be customized with colors, fonts, logos, and images. The free plan includes hosting, unlimited links and Cards, 30 days of Insights analytics, and selling digital files through Stripe. Payments go to the seller’s connected Stripe account. Milkshake also charges a per-sale fee, in addition to Stripe processing: 12% on Free and Lite, 9% on Pro, and 7% on Pro+. During the Sell Card beta, prices range from USD $1 to $100 or the equivalent in the seller’s currency, and file deliveries can be up to 100MB. Lite costs $2.99 per month and removes Milkshake branding. Pro is billed yearly at US$59.99/yr; Pro+ is US$99.99/yr and adds a custom domain and Google Analytics. The maker is based in Melbourne, Australia, and was founded in 2018.