ListenFirst vs Meltwater Social Listening
ListenFirst
listenfirstmedia.com
Meltwater Social Listening
meltwater.comSide by side
| Figure | ListenFirst | Meltwater Social Listening |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Brand Intelligence Software | 7.3 (#17) | 8.0 (#7) |
| Spec score · Social Media Monitoring & Listening Software | 7.3 (#16) | 8.1 (#8) |
| Spec score · Social Media Listening Software | 7.3 (#64) | 8.4 (#11) |
| Founded | 2012 | 2001 |
| Headquarters | New York, NY, United States | San Francisco, California, United States |
| Integrations | ListenFirst says its team can integrate tools and systems through custom development, workflow automation, and its API. | Meltwater lists Power BI, Domo, Looker, Salesforce, Slack, Microsoft Teams and AI assistants such as Claude and ChatGPT among its integrations and connections. |
| Security and privacy | Its data-processing addendum describes safeguards including encryption, ongoing system confidentiality and availability, breach recovery, and regular testing of security measures. | Meltwater states it uses measures including access controls, code security testing, encryption, secured access logs, intrusion detection, and penetration and vulnerability testing to protect customer data. |
| Sentiment analysis | Yes | It provides brand-level sentiment enrichment and sentiment shift analysis. |
| Social network coverage | Facebook,Twitter,Instagram,TikTok,Reddit,LinkedIn,YouTube | X,Meta (Facebook and Instagram),YouTube,TikTok,LinkedIn,Reddit,Pinterest,Snapchat,Twitch,Discord,Threads,Bluesky,WeChat,Weibo,RED (Xiaohongshu),Douyin,Toutiao,QQ,Bilibili,Youku,Naver,Kakao Talk,LINE |
| What it does | ListenFirst combines social data, reporting, research, and consulting to help brands turn social insights into marketing strategy. | The product brings social, news and forum conversations together to help teams monitor brand perception, track competitors and detect risk. |
Plans
Meltwater Social Listening
- StarterPriced on request
- ProPriced on request
- EnterprisePriced on request
- AgencyPriced on request
In their own words
ListenFirst
ListenFirst has no write-up on Specifiction yet; its figures are above.
Meltwater Social Listening
Meltwater Social Listening, also known as Explore, brings social, news, forum, and Reddit conversations into a workflow for monitoring brand perception, competitors, and potential risks. Coverage can include X, Meta services Facebook and Instagram, YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Twitch, Discord, Threads, Bluesky, WeChat, Weibo, RED, Douyin, Toutiao, QQ, Bilibili, Youku, Naver, Kakao Talk, and LINE; availability depends on package and region. Teams can examine historical volume, sentiment, and engagement, compare competitor share of voice, and analyze narratives. Alerts can flag spikes, sentiment shifts, or thresholds and reach teams through Slack, Microsoft Teams, email, push alerts, or SMS. The product describes conversation forecasting 48 hours ahead, shareable dashboards, and report exports. Mira Companion works within the listening workflow to turn conversation data into insight. Sentiment is a directional signal, with accuracy depending on source, language, and context. Pricing is on request, and no free plan or trial is listed. Most partnerships have a 12-month minimum annual agreement; complex setups may include a one-time onboarding charge.