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SPECIFICTION
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LiveRamp RampID vs Verato Universal MPI

LiveRamp RampID

liveramp.com

Verato Universal MPI

verato.com

Side by side

FigureLiveRamp RampIDVerato Universal MPI
Price from$1,666.67/mo—
Free plan——
Free trial——
Open source——
WebYesYes
APIYesYes
Plans published34
Spec score · Identity Resolution Software7.7 (#9)6.7 (#22)
Founded2012Verato says it was founded as Araxid in 2012 and rebranded as Verato in 2015.
HeadquartersSan Francisco, California, USAMcLean, Virginia, United States

Plans

LiveRamp RampID

  • Standard$20,000 a year
  • Premier$150,000 a year
  • Enterprise$360,000 a year

LiveRamp RampID pricing →

Verato Universal MPI

  • EnterprisePriced on request
  • Enterprise PlusPriced on request
  • StandardPriced on request
  • StarterPriced on request

Verato Universal MPI pricing →

In their own words

LiveRamp RampID

LiveRamp RampID has no write-up on Specifiction yet; its figures are above.

Visit liveramp.com

Verato Universal MPI

Verato Universal MPI has no write-up on Specifiction yet; its figures are above.

Visit verato.com