Lob Address Verification vs MailerBot
Lob Address Verification
lob.comMailerBot
mailerbot.comSide by side
| Figure | Lob Address Verification | MailerBot |
|---|---|---|
| Price from | $260/mo | $99/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Direct Mail Automation Software | 8.1 (#6) | 8.7 (#4) |
| Spec score · Postcard Maker Software | 8.2 (#6) | 8.7 (#4) |
| Integrations | Lob lists AV Elements, Shopify Address Cleanser, Airtable Address Cleanser, and Zapier among its Address Verification integrations. | The integrations page describes an MCP server for Claude, ChatGPT, Cursor, and other MCP-compatible clients, authenticated through OAuth 2.1. |
| Support | The pricing page lists standard support for Developer, Startup, and Growth, while Enterprise includes account management and integration assistance. | Launch includes community and email support with a stated 48-hour response, while Scale adds priority email and chat during business hours. |
Plans
Lob Address Verification
- DeveloperFree
- Startup$260 a month
- Growth$550 a month
- EnterprisePriced on request
In their own words
Lob Address Verification
Lob Address Verification checks address data to help determine whether addresses can be delivered. Its APIs validate one address or a batch, and Lob says it can also check and standardize addresses while customers enter them on a website. Results can add delivery and geographic details, including ZIP+4, carrier route, address type, latitude and longitude, plus a confidence score based on its mail delivery data. The product page lists delivery data for more than 240 global territories and USPS CASS certification. Integrations include AV Elements, Shopify Address Cleanser, Airtable Address Cleanser and Zapier; the interactive demo provides examples in cURL, TypeScript, Node, Ruby, Python, PHP, Java, Elixir and C#. Lob says it encrypts data in transit with TLS 1.2+ and at rest with AES-256, and provides automatic redaction and data retention policies. Developer has no subscription fee; listed paid pricing starts at $20/mo (annual). A 30-day Enterprise trial is available for high-volume senders; print and postage are billed separately at discounted Enterprise rates.
MailerBot
MailerBot creates and sends physical postcards, letters, invoices, EDDM and custom print pieces through an API or dashboard. Users can design postcards, write letters in a rich text editor or upload print-ready PDFs. Designs support merge fields, links, QR codes and coupon codes with usage tracking. Contacts can be imported from CSV, checked against addresses and grouped into targeted lists. Campaign analytics track spend, volume and delivery rates, with date filters and report export. The REST API has more than 50 endpoints and supports JWT and API key authentication. Scale adds automated drip sequences, triggered sends and multi-touch flows. MailerBot says it prints, stamps and mails pieces, with delivery-status tracking; Launch includes USPS Intelligent Mail Barcode tracking on each piece. Scale costs $99/month, with letters priced at 69¢ for the first page plus 15¢ per additional page and postcards at 49¢. Command costs $399/month. The site presents the service for retail, nonprofits, home services, startups and digital nomads.