Local Falcon vs Local Rank Guru
Local Falcon
localfalcon.com
Local Rank Guru
localrank.guruSide by side
| Figure | Local Falcon | Local Rank Guru |
|---|---|---|
| Price from | $24.99/mo | $9/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 6 |
| Spec score · Rank Tracking Software | 8.1 (#19) | 8.6 (#10) |
| Spec score · Local SEO Software | 8.1 (#38) | 8.5 (#15) |
| Competitor tracking | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Listed integrations include Claude, Looker Studio, Zapier, MCP, the Local Falcon API, Slack, and n8n. | The service utilizes Google APIs for functionality that includes fetching ranking data and map information. |
| Intended users | The company says the platform is used by marketers, agencies, brands, and businesses, including local businesses and enterprise brands. | The site describes the product for local SEO teams and agencies managing audits, citations, recurring scans, and client reporting. |
| Local rank tracking | Geo-grid scans track local rankings from GPS points across Google Maps and Apple Maps. | Yes |
| Purpose | Local Falcon tracks and improves brand visibility across generative AI answer engines and local search. | Local Rank Guru tracks Google Maps and Google Business Profile rankings across local service areas and includes citation discovery, directory publishing, and client reporting. |
| Paid from | 24.99 | 9 |
Plans
Local Falcon
- Starter$24.99 a month
- Basic$49.99 a month
- Pro$99.99 a month
- Premium$199.99 a month
- Starter$299.88 a year
- Basic$599.88 a year
- Pro$1,199.88 a year
- Premium$2,399.88 a year
Local Rank Guru
- FreeFree
- Specialist$9 a month
- Expert$29 a month
- Master$49 a month
- Guru$99 a month
- Free planFree
In their own words
Local Falcon
Local Falcon tracks local search positions and brand mentions in generative AI answer engines. Its geo-grid scans measure rankings from GPS points across Google Maps and Apple Maps, with daily updates, global location tracking, historical data and competitor tracking. The platform also tracks mentions across ChatGPT, Gemini, Perplexity, Grok, Google AI Mode and AI Overviews. Falcon AI analyzes scan results and offers optimization recommendations for 25 credits per report. Falcon Agent can edit Google Business Profile hours, post updates and reply to reviews. Reports cover campaigns, competitors, trends, keywords and locations, with CSV and PDF exports. Integrations include Claude, Looker Studio, Zapier, MCP, the Local Falcon API, Slack and n8n. New accounts receive 100 free credits without a credit card, but there is no free plan. Starter costs $24.99 a month for 7,500 credits; Basic is $49.99 a month for 15,150; Pro is $99.99 a month for 31,250; and Premium is $199.99 a month for 63,150. One credit represents one geo-grid scan data point, and unused credits expire at the end of a billing cycle.
Local Rank Guru
Local Rank Guru has no write-up on Specifiction yet; its figures are above.