Locivo vs RepliFast

Locivo is web software for review management and local SEO, designed for multi-location businesses and agencies. It monitors reviews on more than 33 platforms, including Google, Zomato, Practo, Trivago, and Walmart. Google Business Profile supports two-way access for monitoring and replying to reviews and syncing profile changes; other platforms listed on Locivo’s integrations page are read-only for review monitoring. Locivo drafts replies in a configured brand voice, with options to approve them or post automatically according to star rating. It also checks business name, address, and phone consistency on Practo, Swiggy, Zomato, EazyDiner, Lybrate, and AskLaila. Review-request emails include unique tracked links. Agencies can invite clients to branded portals that show only each client’s data, and can revoke access. The free plan includes AI replies, monitoring, citation management, local rank tracking, and review-request email campaigns, with no credit card required. Advanced and multi-location agency plans are available on request.

RepliFast drafts responses to Google reviews in a business’s voice and can publish them to Google. A business connects its Google Business Profile by authorizing access through a Google account. Users can review and approve each suggestion or set autopilot rules by star rating. RepliFast can propose a voice based on the business website, with controls for tone, style, and custom instructions. It writes replies in the reviewer’s language and advertises support for more than 50 languages. Businesses can import existing reviews and draft responses in batches. The free plan includes five AI-generated replies per month for one business location, brand voice presets, and manual review sync. Starter is $12 a year as listed, with the plan described as $12/mo billed $144/year; Pro is $29 a month. RepliFast runs on the web and is aimed at small businesses managing Google reviews and profiles. Its policy says Google tokens are encrypted in transit and at rest, passwords are not requested or stored, and cached review data is retained for no longer than 30 days.