Locivo vs Replya

Locivo is web software for review management and local SEO, designed for multi-location businesses and agencies. It monitors reviews on more than 33 platforms, including Google, Zomato, Practo, Trivago, and Walmart. Google Business Profile supports two-way access for monitoring and replying to reviews and syncing profile changes; other platforms listed on Locivo’s integrations page are read-only for review monitoring. Locivo drafts replies in a configured brand voice, with options to approve them or post automatically according to star rating. It also checks business name, address, and phone consistency on Practo, Swiggy, Zomato, EazyDiner, Lybrate, and AskLaila. Review-request emails include unique tracked links. Agencies can invite clients to branded portals that show only each client’s data, and can revoke access. The free plan includes AI replies, monitoring, citation management, local rank tracking, and review-request email campaigns, with no credit card required. Advanced and multi-location agency plans are available on request.

Replya helps businesses prepare responses to Google reviews by connecting with Google Business Profile, also known as Google Maps, and syncing reviews automatically. It generates suggested replies that users can review, edit, and approve before posting; the service says responses are not automatically published. Tone choices include professional, friendly, and apologetic. The Free plan covers one location, 20 AI-generated responses per month, one response tone, basic analytics, and manual copying. Pro costs $29 a month, supports up to six locations and unlimited AI-generated responses, includes all response tones and a full analytics and insights dashboard, and allows direct posting to Google. Pro includes a 14-day free trial. Enterprise has custom pricing, unlimited locations and responses, all tones, a full analytics dashboard, automatic posting to Google, and weekly email report summaries. Replya is aimed at small and medium-sized businesses including restaurants, salons, hotels, retail stores, healthcare practices, and automotive shops. It states that data is encrypted end-to-end, information is not sold, and GDPR and CCPA compliance are provided.