Look Digital Signage vs OptiSigns
Look Digital Signage
lookdigitalsignage.com
OptiSigns
optisigns.comSide by side
| Figure | Look Digital Signage | OptiSigns |
|---|---|---|
| Price from | $11.70/mo | $9/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 6 |
| Spec score · Digital Signage Software | 8.9 (#10) | 9.5 (#1) |
| API access | Yes | Yes |
| Content types | images,videos,audio,HTML ZIP archives,websites,video streams,text,QR codes | Supported content includes images, videos, documents, slideshows, text, weather, news, social posts, menus, and schedules. |
| Free plan | No | Yes |
| Headquarters | Wilmington, Delaware, United States | Houston, Texas, United States |
| Integrations | Look describes API and Zapier connections for automating content, plus built-in apps including Instagram, Google Review, weather, and flight schedules. | The site lists more than 140 apps, including weather, Instagram, Power BI, YouTube, and Google Slides. |
| Offline playback | Local cached content continues playing when the internet connection is unavailable. | The platform supports offline playback. |
| Paid from | 13.5 | 9 |
| Support | The homepage advertises 24/7 in-app support from real people. | The company says its US-based support team is available by email, phone, or its support system. |
| User roles | advanced | custom |
Plans
OptiSigns
- FreeFree
- Standard$9 a month
- Pro$11.25 a month
- Pro Plus$13.50 a month
- Engage$27 a month
- Enterprise$40.50 a month
In their own words
Look Digital Signage
Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.
OptiSigns
OptiSigns turns screens and TVs into digital signage for customers and employees. Its content management system supports drag-and-drop publishing, templates, playlists and scheduling, while remote controls let users update screens across locations. It handles image, video, PDF and PowerPoint files, along with content from services such as YouTube and Google Slides. The platform lists more than 140 apps and integrations, including weather, Instagram and Power BI. Team tools include user roles, workspaces, approval workflows and collaboration; a mobile admin app supports remote screen and content management. Supported platforms include Android, Windows, Linux, Raspberry Pi and browsers, as well as other hardware platforms. The free plan allows up to three supported screen types, 25 basic apps and 1GB of storage, and displays OptiSigns branding on screens. Free playlists are limited to 30 items and 200MB. Paid plans are priced per screen: Standard is $9 a month billed annually. A 14-day trial is offered without a credit card.