Look Digital Signage vs SmilControl CMS
Look Digital Signage
lookdigitalsignage.comSmilControl CMS
smil-control.comSide by side
| Figure | Look Digital Signage | SmilControl CMS |
|---|---|---|
| Price from | $11.70/mo | €7/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 2 | 11 |
| Spec score · Digital Signage Software | 8.9 (#10) | 8.6 (#30) |
| API access | Yes | No |
| Content types | images,videos,audio,HTML ZIP archives,websites,video streams,text,QR codes | images,videos,documents,livestreams,websites,RSS/Atom feeds,HTML5 widgets,SVG templates |
| Free plan | No | No |
| Headquarters | Wilmington, Delaware, United States | Hanover, Germany |
| Integrations | Look describes API and Zapier connections for automating content, plus built-in apps including Instagram, Google Review, weather, and flight schedules. | The maker lists Google or Exchange meeting-room interfaces as widget examples and supports content from RSS or Atom feeds. |
| Offline playback | Local cached content continues playing when the internet connection is unavailable. | Yes |
| Support | The homepage advertises 24/7 in-app support from real people. | The 10-player SaaS example includes remote training and email support with a maximum 48-hour weekday response time; the 50-player reseller example includes working-hours phone support and severity-based email response times of up to 12 working hours or 48 hours. |
| User roles | advanced | custom |
Plans
SmilControl CMS
- SaaS low-load sample€7 a month
- SaaS reseller premium sample€25 a month
- Self-hosting setup and installation€499 a month
- Managed Hosting€99 a month
- Support & Maintenance Basic€79 a month
- Support & Maintenance Business€199 a month
- Support & Maintenance Premium€399 a month
- Remote Training€699 a month
- Reseller & White LabelPrice not published
- SaaS example: low load, 10 players€7 a month
In their own words
Look Digital Signage
Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.
SmilControl CMS
SmilControl CMS has no write-up on Specifiction yet; its figures are above.