Look Digital Signage vs Wallboard
Look Digital Signage
lookdigitalsignage.comWallboard
wallboard.usSide by side
| Figure | Look Digital Signage | Wallboard |
|---|---|---|
| Price from | $11.70/mo | $25/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Digital Signage Software | 8.9 (#10) | 9.0 (#9) |
| API access | Yes | Yes |
| Content types | images,videos,audio,HTML ZIP archives,websites,video streams,text,QR codes | images,videos,websites,HTML,Google Forms,RSS feeds,text |
| Free plan | No | No |
| Headquarters | Wilmington, Delaware, United States | Carrollton, Texas, United States |
| Integrations | Look describes API and Zapier connections for automating content, plus built-in apps including Instagram, Google Review, weather, and flight schedules. | The integrations page lists services including Google Drive, Google Sheets, Microsoft Excel, Power BI, Google Calendar, Outlook Calendar, Toast POS and YouTube. |
| Offline playback | Local cached content continues playing when the internet connection is unavailable. | Yes |
| Paid from | 13.5 | 25 |
| Support | The homepage advertises 24/7 in-app support from real people. | Support and self-paced Coursebox training are included with all plans; enterprise plans include dedicated onboarding and priority support. |
| User roles | advanced | advanced |
Plans
In their own words
Look Digital Signage
Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.