Looker vs Zoho Analytics

Looker helps organizations explore, share, and visualize company data for business decisions. Its LookML semantic models define dimensions, aggregates, calculations, and relationships, then use those definitions to generate SQL queries. Gemini-powered natural-language analytics lets users ask questions, while Dashboard Agents provide summaries and explorations grounded in governed metrics. Looker connects to BigQuery, Spanner, Cloud SQL for MySQL, Cloud SQL for PostgreSQL, and other Google services. The Looker Marketplace offers applications, prebuilt LookML models, visualizations, and actions for delivering data to third-party services. Listed capabilities include hourly refresh, row-level security, scheduled reports, and embedded analytics. Deployment is hybrid, with web, Android, iOS, API, and self-hosted options. Mobile apps let users view Looks and dashboards. Google documents TLS 1.2 or later for data in transit and AES-256 encryption for locally stored sensitive application data. A free 14-day trial is advertised, but there is no free plan. Standard, Enterprise, and Embed each list one production instance, 10 Standard Users, and two Developer Users; their API call allowances differ. Pricing is on request.

Zoho Analytics is a business intelligence platform for connecting data, creating visualizations, and sharing reports and dashboards. It can connect and blend data from more than 500 live sources and lists more than 500 out-of-the-box business integrations. Its visualization choices include over 50 chart types and 80 visualization options. Users can schedule reports and apply permissions, roles, groups, and row-level security. Ask Zia supports natural-language questions and actions, while security controls include SSO, audit logs, data masking, and compliance controls. Native mobile apps provide analytics access away from a desktop. Deployment options include cloud and on-premise use, and the offering is described as hybrid. The always-free plan allows two users, 10,000 rows, and five workspaces, with unlimited reports and dashboards. Basic starts at $24.00 per month billed annually, for two users and 0.5 million rows. A 15-day trial can be canceled anytime. Listed headquarters are in Chennai, India, with U.S. headquarters in Austin, Texas.