| Price from | £100/mo | €4.92/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 6 |
| Spec score · Real Estate CRM Software | 8.3 (#46) | 9.3 (#1) |
| API | Loop offers a REST API that returns JSON over HTTPS for accessing agency data and integrating with other business tools. | WHISE offers a public API for partners and website or service integrations, with documentation and a testing phase. |
| Automated follow-up | Yes | Yes |
| Email marketing | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | Moreton-in-Marsh, Gloucestershire, UK | Brussels, Belgium |
| Mobile app | Yes | Yes |
| Property matching | Yes | Matching identifies properties that fit buyers’ or tenants’ search criteria. |
| Security and privacy | Loop says it processes personal information hosted in its cloud software on behalf of agents and uses approved data-transfer mechanisms when service providers are outside the UK or EEA. | WHISE states that it follows GDPR and uses industry-standard encryption measures. |
| Support | The pricing page includes UK-based support with Estate Agency Software and priority support with Loop Prospecting. | Support includes a helpdesk, email and phone assistance, webinars and Academy training. |
| What it does | Loop describes itself as an all-in-one estate agency platform connecting sales, lettings and client accounting. | WHISE combines real-estate transaction management with CRM and marketing automation for agencies. |
