| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| API | Yes | — |
| Plans published | 1 | 4 |
| Spec score · SEO tools | 7.6 (#143) | 9.1 (#12) |
| Spec score · Search Engine Optimization Software | 7.4 (#22) | 8.4 (#9) |
| Spec score · Website Audit software | 7.4 (#17) | 8.6 (#4) |
| Spec score · SEO Analytics Software | 7.4 (#26) | 8.5 (#7) |
| Spec score · AI SEO Software | 7.4 (#25) | 8.4 (#8) |
| Spec score · SEO Audit Software | 7.4 (#27) | 8.5 (#6) |
| Spec score · Website Optimization Tools | 7.3 (#23) | 8.5 (#11) |
| Spec score · SEO Crawler Software | 7.3 (#31) | 8.5 (#8) |
| Spec score · Technical SEO Software | 7.4 (#28) | 8.4 (#8) |
| API access | Yes | No |
| Founded | 2010 | 2017 |
| Headquarters | 124 City Road, London, EC1V 2NX, UK | Biddenden, Kent, United Kingdom |
| Integrations | Listed integrations include BigQuery, Google Data Studio, Google Search Console, Google Analytics, Adobe Analytics, GitHub, CircleCI, Azure DevOps, Bamboo, CodeShip, Concourse, and Google Cloud Build. | Officially listed integrations include Google Analytics, Google Search Console, Google Sheets and Data Studio. |
| Site audit | Yes | Yes |