Lumen Research vs Pencil
| Lumen Research | Pencil | |
|---|---|---|
| Free trial | Yes | |
| Paid from | $11/mo | |
| Platforms | Android, extension, iOS, macOS, Web, Windows | Web |
| Creative inputs | display ads, video ads, social ads, streaming ads, audio ads, TV/VOD ads, out-of-home ads, print ads, point-of-sale materials, packaging | |
| Experiment types | multivariate | |
| Ad platforms | social networks, programmatic, streaming, TV/VOD, audio, out-of-home, print | |
| AI variant generation | No | |
| Creative reporting | advanced | |
| Free plan | No | |
| Paid from | 11 /mo | |
| Static ad generation | Yes | |
| Ad copy generation | Yes | |
| Supported ad channels | Facebook, Instagram, TikTok, YouTube, Google Display, DV360, LinkedIn, Google Ads, Amazon, Pinterest, Snapchat | |
| Brand kit controls | Yes | |
| Bulk generation | Yes | |
| Creative limit | 50 creatives/mo | |
| Brand kit | Yes |
Listed together in Best Ad Creative Testing Tools