M-Target RCS for Business vs SimplyRCS
M-Target RCS for Business
m-target.com
SimplyRCS
simplyrcs.aiSide by side
| Figure | M-Target RCS for Business | SimplyRCS |
|---|---|---|
| Price from | — | $20/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 0 | 7 |
| Spec score · RCS Business Messaging Software | 7.2 (#17) | 8.6 (#4) |
| Spec score · RCS Messaging Platforms | 7.2 (#21) | 8.6 (#4) |
| Analytics | Campaigns can track opens, link clicks and responses to interactive buttons in real time. | Dashboards report delivery, reads, taps, engagement, conversations, channel mix and messaging cost. |
| API | M-Target describes its API as suitable for high message volumes and for automating and personalizing sends. | The public REST API has 195 documented endpoints for messaging, sender IDs, bots, contacts, compliance, analytics, and webhooks. |
| Fallback | If RCS is enabled but the recipient's phone has no internet connection, a traditional SMS may be sent as a fallback. | Messages automatically fall back to SMS or MMS when a recipient cannot receive RCS. |
| Headquarters | Labège, France | Hillsboro, Oregon, United States |
| Integrations | The vendor lists API connectivity and CRM connectors for Salesforce, Adobe Campaign and Selligent. | The industries page names Salesforce, HubSpot and Zoho under CRM integrations and also lists CDP, ecommerce, scheduling, helpdesk, loyalty, payments and REST/webhook connections. |
| Security | The RCS page says the service uses end-to-end encryption for greater security in sensitive communications. | SimplyRCS states that it is SOC 2 Type II attested, encrypts data in transit and at rest, uses scoped least-privilege access and signs webhooks. |
| Support | The Spanish site lists support by email and phone Monday to Friday, 9:00–17:30. | Basic email support is free with a stated one-business-day response target; premium adds an account manager, Slack access and campaign assistance. |
Plans
SimplyRCS
- Pay-as-you-goFree
- AI Starter$20 a month
- Starter$20 a month
- AI Pro$90 a month
- Pro$90 a month
- Premium Support$250 a month
- Verified RCS Agent$250 a month
In their own words
M-Target RCS for Business
M-Target RCS for Business sends interactive messages through RCS, which is built into compatible smartphones. Recipients do not need to install an app. Messages can contain images, videos, documents, itineraries, payment options, action buttons and carousels, with personalization based on customer data and behavior. Verified sender identities are intended to reinforce customer trust. Campaigns support two-way messaging, delivery and read receipts, and real-time tracking of opens, link clicks and responses to interactive buttons. Businesses can connect through web access, an API or CRM connectors including Salesforce, Adobe Campaign and Selligent. The API is described for automating and personalizing high-volume sends. Before the first campaign, a company must register an RCS Agent with mobile operators; M-Target says it can help. A simple short campaign is estimated to take at least one week, while longer or more complex campaigns may take three to four weeks. Compatible devices and operator support are required, with SMS fallback in some cases.
SimplyRCS
SimplyRCS is a US-focused platform for sending verified branded RCS, SMS, and MMS business messages. It supports broadcasts to lists or segments, two-way conversations, and automatic fallback from RCS to MMS or SMS. Users can describe a bot in plain English, then edit the AI-assembled bot on a visual canvas. Analytics cover delivery, reads, taps, conversions, and cost, with CSV exports and scheduled reports. Named integrations include Salesforce, HubSpot, Zoho, Shopify, scheduling and EHR systems, and helpdesks; a REST API with webhooks is also available. The public API documents 195 endpoints across messaging, sender IDs, bots, contacts, compliance, analytics, and webhooks. SimplyRCS says it checks consent before sends, honors STOP and HELP immediately, enforces quiet hours, and logs consent events. The free plan has no platform charge, with messaging at published rates; paid plans start at $20 a month. Separate sender fees include an annual 200.00 USD Aegis review and a one-time 500.00 USD T-Mobile activation.