Madison Logic ActivateABM vs Wappalyzer
Madison Logic ActivateABM
madisonlogic.com
Wappalyzer
wappalyzer.comSide by side
| Figure | Madison Logic ActivateABM | Wappalyzer |
|---|---|---|
| Price from | — | $250/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Company Databases | 6.9 (#31) | 8.1 (#12) |
| Audience | The company describes its services as B2B marketing technology for marketers and enterprise accounts. | Wappalyzer is built for sales, marketing, operations, strategy, partnerships, and security teams that act on technology signals. |
| Founded | 2005 | 2008 |
| Headquarters | New York, New York, United States | Australia |
| Integrations | The integrations page describes connections with CRM, marketing automation platforms, LinkedIn, Gong, Convertr, and Adobe Journey Optimizer. | Official apps include Chrome, Firefox, Edge, Safari, Salesforce, HubSpot, Pipedrive, Gmail, Pabbly, Zapier, Make, and iPhone. |
| Support | Madison Logic says customers can get support from ABM strategists and customer success experts; its contact page lists a technical support email. | The Enterprise plan includes dedicated support and custom terms. |
Plans
In their own words
Madison Logic ActivateABM
Madison Logic ActivateABM has no write-up on Specifiction yet; its figures are above.
Wappalyzer
Wappalyzer turns public website signals into technographic data for prospecting, record enrichment and monitoring market changes. It identifies thousands of technologies across millions of websites using signals such as HTML, scripts, headers, cookies and other fingerprints. Users can upload CSV or TXT files with up to 100,000 URLs for bulk analysis. APIs cover technology lookup, lead lists, subdomain discovery and email verification. Live results count as five lookups each; cached results are verified within the last 30 days. The service offers browser extensions and integrations including Salesforce, HubSpot, Pipedrive, Gmail, Zapier, Make and an iPhone app. Basic extension detection runs locally, and sharing limited website-level data can be disabled in settings. The free plan includes 50 technology lookups and 50 email verifications per month, five website alerts and sample lead lists. Pro costs $250 a month for one user. Plan-included API credits expire after 60 days, while credits bought in bundles expire after 365 days. Wappalyzer is aimed at sales, marketing, operations, strategy, partnerships and security teams.