Magic vs Ory
Magic
magic.link
Ory
ory.comSide by side
| Figure | Magic | Ory |
|---|---|---|
| Price from | $99/mo | $64.17/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 9 |
| Spec score · Passwordless Authentication Software | 7.8 (#16) | 8.9 (#4) |
| Company history | Magic says its infrastructure has operated since 2018. | Ory's company page includes a 2015 milestone in its timeline; it does not state an exact founding date in the opened content. |
| Compliance | Magic lists SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR among its security and compliance practices. | Ory describes its products as GDPR compliant and privacy focused, and its 2026 company timeline states that Ory achieved PCI DSS compliance. |
| Support | The Developer plan includes email and community support, while Startup includes prioritized support. | The Enterprise plans include premium support with SLAs, and Ory Network Enterprise lists a 99.99% uptime SLA. |
Plans
Ory
- Production$770 a year
- Growth$9,350 a year
- EnterprisePriced on request
- Ory Enterprise LicensePriced on request
- DeveloperFree
- Ory Network DeveloperFree
- Ory Network Production$770 a year
- Ory Network Growth$9,350 a year
- Ory Network EnterprisePriced on request
In their own words
Ory
Ory provides identity and access management for customer apps, business partners, machines, and AI agents. Its capabilities include authentication, user identity management, OAuth2 and OIDC, single sign-on, multi-factor authentication, and fine-grained permissions. The platform is modular and headless, with teams retaining control of their UI and UX. Deployment options include open-source self-hosted components, a self-hosted enterprise license, and managed cloud IAM through Ory Network. Its integration directory covers services such as GitHub, Google Workspace, and HubSpot, and protocols including SAML, SCIM, OAuth 2.0, and webhooks. Ory lists a free Developer tier, Production at $770 a year, and Growth at $9,350 a year. Production includes one production, three staging, and five development environments; Growth includes two production, five staging, and 20 development environments. B2B authentication is limited to Growth and Enterprise. Ory also lists customer SSO, social login, passkeys, customer profiles, directory sync, lifecycle provisioning, and adaptive access policies.