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SPECIFICTION
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MailerBot vs Postie

MailerBot

mailerbot.com

Postie

postie.com

Side by side

FigureMailerBotPostie
Price from$99/mo—
Free plan——
Free trial——
Open source——
WebYesYes
WindowsYes—
macOSYes—
LinuxYes—
APIYes—
Plans published31
Spec score · Direct Mail Automation Software8.7 (#4)6.9 (#25)
AutomationScale includes automated drip sequences, triggered sends, and multi-touch flows.The integrations page describes recurring audience refreshes, daily trigger segments, prospecting training sets, and conversion audiences.
IntegrationsThe integrations page describes an MCP server for Claude, ChatGPT, Cursor, and other MCP-compatible clients, authenticated through OAuth 2.1.The site names Shopify, Klaviyo, HubSpot, Iterable, and Salesforce as direct app-level integration examples, and also describes S3 or SFTP and pixel or tag-manager connections.
ProductMailerBot creates, personalizes, and sends postcards, letters, and invoices through an API or dashboard.Postie is a direct-mail campaign platform that lets marketers run campaigns and track return on ad spend in real time.
Security and complianceCommand lists SSO for Okta, Google, and Microsoft, an available HIPAA BAA, audit logs, and compliance exports.The capabilities page says Postie supports SOC 2, CCPA, and HIPAA compliance for vendor onboarding.
SupportLaunch includes community and email support with a stated 48-hour response, while Scale adds priority email and chat during business hours.The company lists [email protected] and 888-992-4935 as contact details.

Plans

MailerBot

  • Scale$99 a month
  • Command$399 a month
  • LaunchPrice not published

MailerBot pricing →

Postie

  • Custom service orderPriced on request

Postie pricing →

In their own words

MailerBot

MailerBot creates and sends physical postcards, letters, invoices, EDDM and custom print pieces through an API or dashboard. Users can design postcards, write letters in a rich text editor or upload print-ready PDFs. Designs support merge fields, links, QR codes and coupon codes with usage tracking. Contacts can be imported from CSV, checked against addresses and grouped into targeted lists. Campaign analytics track spend, volume and delivery rates, with date filters and report export. The REST API has more than 50 endpoints and supports JWT and API key authentication. Scale adds automated drip sequences, triggered sends and multi-touch flows. MailerBot says it prints, stamps and mails pieces, with delivery-status tracking; Launch includes USPS Intelligent Mail Barcode tracking on each piece. Scale costs $99/month, with letters priced at 69¢ for the first page plus 15¢ per additional page and postcards at 49¢. Command costs $399/month. The site presents the service for retail, nonprofits, home services, startups and digital nomads.

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Postie

Postie has no write-up on Specifiction yet; its figures are above.

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