Mailjet vs TargetBay
Mailjet
mailjet.comTargetBay
targetbay.comSide by side
| Figure | Mailjet | TargetBay |
|---|---|---|
| Price from | $9/mo | $3.33/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 10 |
| Spec score · Email marketing tools | 9.1 (#9) | 8.4 (#54) |
| Spec score · Email Marketing Software | 8.7 (#30) | 7.8 (#124) |
| A/B testing | Yes | Yes |
| Company history | Mailjet was founded in 2010 and is headquartered in Paris with global offices across Europe and the United States. | TargetBay’s About page says it launched in 2016 and was founded in June 2016. |
| Email automation | Yes | Yes |
| Founded | 2010 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Featured integrations include WordPress, Sinch Engage, WooCommerce, HubSpot, Shopify, and Google Cloud. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Audience segmentation | Yes | Yes |
| Support | Mailjet provides a dedicated support team for campaign, sending, and deliverability issues, with priority support on Premium plans. | BayEngage monthly plans include email support, knowledge-base access, and deliverability monitoring, while its annual Full Migration plan adds 24/7/365 priority support and a dedicated success manager. |
Plans
Mailjet
- FreeFree
- Starter$9 a month
- Essential 15kPrice not published
- Essential 50kPrice not published
- Premium 15kPrice not published
- Premium 50kPrice not published
- Premium 100kPrice not published
- Essential$19 a month
- Premium$29 a month
- CustomPriced on request
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
Mailjet
Mailjet is an email marketing and API platform for creating, sending, and automating marketing and transactional messages. Marketing teams can use its drag-and-drop editor, forms, landing pages, segmentation, preference centers, personalization, A/B testing, and analytics. Automation workflows can send messages based on customer actions. Developers have a RESTful Email API, SMTP Relay, Parse API, Event API, SDKs, webhooks, and an MCP Server. Team features include shared workspaces, roles, approval flows, and collaboration. Mailjet lists more than 100 ready-to-use integrations and supports custom connections through its API. The free plan includes 6,000 emails per month, capped at 200 per day, and 1,000 contacts; signup does not require a credit card. Starter costs $9 a month and includes 8,000 emails monthly with no daily sending limit. Essential costs $19 a month, and Premium costs $29 a month. Unused email credits expire at the billing-cycle end, and additional sends after credits run out are billed.
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.