Mailpro vs OpenEMM
Mailpro
mailpro.comOpenEMM
agnitas.deSide by side
| Figure | Mailpro | OpenEMM |
|---|---|---|
| Price from | $15/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 2 |
| Spec score · Email marketing tools | 9.1 (#12) | 8.5 (#48) |
| Spec score · Email Marketing Software | 8.8 (#21) | 8.5 (#50) |
| A/B testing | Yes | Yes |
| API | Mailpro exposes Email, CRM/contact and SMS REST APIs using JSON; Email and SMS APIs also support XML. | The documentation describes SOAP and REST APIs for remote management and a callback API for sending event notifications to third-party systems. |
| Company size | LinkedIn lists Mailpro as privately held with 11–50 employees. | LinkedIn lists AGNITAS AG in the 11–50 employee range. |
| Email automation | Yes | Yes |
| Founded | 2001 | LinkedIn states that Martin Aschoff founded AGNITAS in 1999. |
| Free plan | Yes | Yes |
| Headquarters | Maxony Suisse SA lists Rue Agasse 54, 1208 Geneva, Switzerland as its address. | LinkedIn lists AGNITAS AG's headquarters in Munich, Germany. |
| Integrations | Official integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors. | The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports. |
| Landing pages | No | Yes |
| Security | Mailpro says data is hosted in Switzerland with encrypted daily backups, bcrypt password hashing, optional two-factor authentication and TLS encryption. | AGNITAS says users can inspect the source code and choose where to run OpenEMM, and describes the product as GDPR-compliant. |
| Segmentation | Contacts can be organized with lists, tags, custom fields and behavior or location based segments. | Users can define target groups using recipient profiles, status, and behavior. |
| Self-hosting | Mailpro runs as a hosted browser application and states that users have nothing to install or maintain on their own servers. | OpenEMM can be operated in the user's own premises, with a hosting provider, or in the user's data center. |
| Support | Support channels listed by Mailpro include email, phone, FAQs, knowledge-base articles, tutorials and videos; Pro adds phone support. | Free help includes community forums, tutorials, manuals, and online help; AGNITAS also offers paid installation, configuration, and operational support. |
| System requirements | The service requires a modern browser such as Chrome, Firefox, Edge, Safari or Opera and works on desktop, tablet and smartphone. | The product page specifies at least 4 GB RAM, recommends 8 GB, and requires SSH shell access with root rights for installation. |
Plans
In their own words
Mailpro
Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.
OpenEMM
OpenEMM is web-based open-source software for email marketing and automation, including newsletters and transactional or date-driven messages. Its tools include a campaign manager, calendar reminders and comments, responsive templates, recipient status history, and profile enrichment based on recipient reactions. It also provides bounce management, real-time opener and click statistics, behavior-based target groups, web forms, a multiqueue mail backend, web services, and a plugin interface. Integrations include Make and n8n, alongside HTTP request endpoints and import and export options. OpenEMM is self-hosted, with operation on a user's premises, through a hosting provider, or in a data center. The download page lists Linux servers and Windows or Mac servers via VirtualBox. From OpenEMM 2019 Spring, releases use the GNU AGPLv3 license. The plan costs nothing, with no limits on recipients, mailing lists, or dispatches. A three-day demo is available, but mailings cannot be sent from that account.