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SPECIFICTION
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Mailpro vs OpenEMM

Mailpro

mailpro.com

OpenEMM

agnitas.de

Side by side

FigureMailproOpenEMM
Price from$15/moFree
Free plan—Yes
Free trialYesYes
Open source—Yes
WebYesYes
WindowsYesYes
macOSYesYes
LinuxYesYes
iOSYes—
AndroidYes—
APIYesYes
Self-hosted—Yes
Plans published32
Spec score · Email marketing tools9.1 (#12)8.5 (#48)
Spec score · Email Marketing Software8.8 (#21)8.5 (#50)
A/B testingYesYes
APIMailpro exposes Email, CRM/contact and SMS REST APIs using JSON; Email and SMS APIs also support XML.The documentation describes SOAP and REST APIs for remote management and a callback API for sending event notifications to third-party systems.
Company sizeLinkedIn lists Mailpro as privately held with 11–50 employees.LinkedIn lists AGNITAS AG in the 11–50 employee range.
Email automationYesYes
Founded2001LinkedIn states that Martin Aschoff founded AGNITAS in 1999.
Free planYesYes
HeadquartersMaxony Suisse SA lists Rue Agasse 54, 1208 Geneva, Switzerland as its address.LinkedIn lists AGNITAS AG's headquarters in Munich, Germany.
IntegrationsOfficial integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors.The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports.
Landing pagesNoYes
SecurityMailpro says data is hosted in Switzerland with encrypted daily backups, bcrypt password hashing, optional two-factor authentication and TLS encryption.AGNITAS says users can inspect the source code and choose where to run OpenEMM, and describes the product as GDPR-compliant.
SegmentationContacts can be organized with lists, tags, custom fields and behavior or location based segments.Users can define target groups using recipient profiles, status, and behavior.
Self-hostingMailpro runs as a hosted browser application and states that users have nothing to install or maintain on their own servers.OpenEMM can be operated in the user's own premises, with a hosting provider, or in the user's data center.
SupportSupport channels listed by Mailpro include email, phone, FAQs, knowledge-base articles, tutorials and videos; Pro adds phone support.Free help includes community forums, tutorials, manuals, and online help; AGNITAS also offers paid installation, configuration, and operational support.
System requirementsThe service requires a modern browser such as Chrome, Firefox, Edge, Safari or Opera and works on desktop, tablet and smartphone.The product page specifies at least 4 GB RAM, recommends 8 GB, and requires SSH shell access with root rights for installation.

Plans

Mailpro

  • TRIALFree
  • FLEX$15, paid once
  • PRO$15 a month

Mailpro pricing →

OpenEMM

  • OpenEMMFree
  • OpenEMMFree

OpenEMM pricing →

In their own words

Mailpro

Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.

Visit mailpro.com

OpenEMM

OpenEMM is web-based open-source software for email marketing and automation, including newsletters and transactional or date-driven messages. Its tools include a campaign manager, calendar reminders and comments, responsive templates, recipient status history, and profile enrichment based on recipient reactions. It also provides bounce management, real-time opener and click statistics, behavior-based target groups, web forms, a multiqueue mail backend, web services, and a plugin interface. Integrations include Make and n8n, alongside HTTP request endpoints and import and export options. OpenEMM is self-hosted, with operation on a user's premises, through a hosting provider, or in a data center. The download page lists Linux servers and Windows or Mac servers via VirtualBox. From OpenEMM 2019 Spring, releases use the GNU AGPLv3 license. The plan costs nothing, with no limits on recipients, mailing lists, or dispatches. A three-day demo is available, but mailings cannot be sent from that account.

Visit agnitas.de