Mailpro vs TargetBay
Mailpro
mailpro.comTargetBay
targetbay.comSide by side
| Figure | Mailpro | TargetBay |
|---|---|---|
| Price from | $15/mo | $3.33/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Email marketing tools | 9.1 (#12) | 8.4 (#54) |
| Spec score · Email Marketing Software | 8.8 (#21) | 7.8 (#124) |
| A/B testing | Yes | Yes |
| Company history | Maxony Group says it was founded in 2001 by Regis Courbat and launched Mailpro as a freemium SaaS product in 2012. | TargetBay’s About page says it launched in 2016 and was founded in June 2016. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Official integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Security | Mailpro says data is hosted in Switzerland with encrypted daily backups, bcrypt password hashing, optional two-factor authentication and TLS encryption. | TargetBay says it uses reasonable security precautions to protect collected information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. |
| Segmentation | Contacts can be organized with lists, tags, custom fields and behavior or location based segments. | Yes |
| Support | Support channels listed by Mailpro include email, phone, FAQs, knowledge-base articles, tutorials and videos; Pro adds phone support. | BayEngage monthly plans include email support, knowledge-base access, and deliverability monitoring, while its annual Full Migration plan adds 24/7/365 priority support and a dedicated success manager. |
Plans
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
Mailpro
Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.