MailUp vs SendPulse
MailUp
mailup.com
SendPulse
sendpulse.comSide by side
| Figure | MailUp | SendPulse |
|---|---|---|
| Price from | €48/mo | $9.60/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 10 |
| Spec score · Email marketing tools | 8.2 (#73) | 9.4 (#3) |
| Spec score · Email Marketing Software | 8.1 (#86) | 8.7 (#32) |
| A/B testing | Yes | Yes |
| API | MailUp includes API and integrations among its platform feature areas. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Automation | The platform supports automated email and SMS workflows, with 3 automations in Starter and up to 100 in Plus and Premium. | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. |
| Email automation | Yes | Yes |
| Founded | 2002 | 2015 |
| Free plan | No | Yes |
| Integrations | MailUp lists integrations and compatibility areas including CRM, CMS, e-commerce, ERP, external databases, and business intelligence systems. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Landing pages | Yes | No |
| Privacy compliance | MailUp states that its platform and infrastructure comply with GDPR and provides a Data Processing Agreement in its license agreement. | The data-processing agreement incorporates GDPR Standard Contractual Clauses and describes encryption in transit and at rest plus EU data-center subprocessors. |
| Segmentation | Users can filter contacts by data, location, activity, or device and personalize campaigns with dynamic content. | Yes |
Plans
MailUp
- Starter€48 a month
- Plus€113 a month
- Premium€310 a month
- EnterprisePriced on request
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
In their own words
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.