Make Opinion Next vs Toluna Creative Pre-Test Instant
Make Opinion Next
makeopinion.comToluna Creative Pre-Test Instant
tolunacorporate.comSide by side
| Figure | Make Opinion Next | Toluna Creative Pre-Test Instant |
|---|---|---|
| Price from | €500/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 0 |
| Spec score · Survey Panel Software | 8.4 (#2) | 6.8 (#10) |
| Headquarters | Berlin, Germany | London, United Kingdom |
| Purpose | Make Opinion Next combines survey design, respondent access, fieldwork and results in one market research platform. | Creative Pre-Test Instant uses synthetic personas to evaluate advertising before launch, including attention, branding, persuasion, likeability, emotional resonance, and intent. |
| Support | Self-serve includes free expert support for study design, scripting, fieldwork and results. | Toluna invites prospective customers to contact its team for a demo and directs users to log into Toluna Start to get started. |
Plans
Make Opinion Next
- Self-ServeFree
- Scripted€500 a month
- Scripted€500, paid once
- Managed ServicesPriced on request
- ScriptedPriced on request
In their own words
Make Opinion Next
Make Opinion Next has no write-up on Specifiction yet; its figures are above.
Toluna Creative Pre-Test Instant
Toluna Creative Pre-Test Instant is an AI advertising pre-test inside Toluna Start. It uses synthetic personas to assess attention, branding, persuasion, likeability, emotional resonance, and intent before launch. Supported inputs include online video, TV, social video, TikTok/Reels, and high-quality animatics that closely represent final creative. Storyboards and early-stage or rough animatics are not supported. A project covers one market, up to 10 ads, and 200 completes, with audience targeting by age and gender and customizable quotas. Reports combine nine validated KPIs, including Breakthrough and Response scores, explain-why diagnostics, recommendations, and country- and format-specific benchmarks. Toluna says results can arrive in less than an hour, depending on ad count, and reports more than 4,000 validations against human responses. The product is intended for creative, marketing, insights, and research teams. Pricing is on request; Toluna invites prospects to request a demo or use Toluna Start.