MapleConnect vs Mortgage Magic
MapleConnect
mapleconnect.aiMortgage Magic
mortgage-magic.co.ukSide by side
| Figure | MapleConnect | Mortgage Magic |
|---|---|---|
| Price from | $199/mo | £85/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Mortgage CRM Software | 8.6 (#5) | 8.7 (#4) |
| Integrations | The vendor describes native connectors, a Zapier app and a documented public REST API for custom real-time synchronization. | Official pages name TransUnion and Experian credit-data integrations, with consent required for access. |
| Licence | No open-source repository or software licence is identified on the vendor pages, so the licensing model is not stated. | The software, schemas and datasets remain the maker’s or licensors’ intellectual property; customers receive use rights rather than ownership. |
| Product | MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. | Mortgage Magic describes itself as an all-in-one mortgage CRM, sourcing and compliance platform for mortgage advisers, broker networks, mortgage clubs and lenders. |
| Self-hosting | No self-hosted deployment option is described; the product is presented as a hosted web application. | The published licensing model describes hosted licensed services and does not offer self-hosting. |
| Support | The mortgage page lists live human support at (888) 499-9060 and says guided migration is free. | The maker’s press page says it aims to respond to press inquiries within two hours during business hours. |
| What it does | MapleConnect is an AI-native mortgage CRM for borrower, referral-partner and loan-opportunity follow-up from inquiry through funding. | Mortgage Magic is a UK platform combining mortgage sourcing, CRM, case management and compliance workflows for professional intermediaries. |
Plans
MapleConnect
- FreeFree
- MapleConnect FreeFree
- Essential$199 a month
- Professional$299 a month
- Premium$399 a month
In their own words
MapleConnect
MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. It can send an immediate text and email response to website forms, rate-quote requests, ad leads, and missed calls. Its AI voice agent can answer around the clock, collect caller details, book consults, and log calls; questions about rates and programs go to a licensed loan officer. Automated SMS and email sequences follow borrower stages such as new inquiries, early shopping, and in-process milestones. Real estate agents, builders, and financial planners can have their own pipeline, shared-file status updates, and ongoing contact cadences. MapleConnect covers lead capture, response, nurture, scheduling, and touch records, while credit decisions, disclosures, rate locks, and underwriting stay with the customer and its loan origination system. Listed connectors include Twilio, RetellAI, Stripe, Google and Outlook Calendar, Resend, SendGrid, Facebook Lead Ads, and Zapier; a public REST API supports custom real-time syncs. The service is web-based, with API access. A free plan and 14-day trial are listed; paid plans start at $199 a month.
Mortgage Magic
Mortgage Magic is a mortgage CRM, sourcing and compliance platform for UK mortgage advisers, broker networks, mortgage clubs and lenders. It combines pipeline management, task automation, document handling, a client diary and team collaboration with live lender criteria, whole-of-market product access and one-click sourcing through an AI sourcing engine. Compliance tools include automated file checks, FCA audit trails, SMCR management and RegData submissions. Clients can use a white-labelled mobile app to track mortgages, upload documents and communicate securely. Its Secure Portal includes AI Lender Connect, which analyzes lender forms and transfers case data to lender portals. The maker lists Android, iOS, web and Windows platforms; the Secure Portal is also available as a Windows 10/11 64-bit installer or as a PWA. Mortgage Magic lists a free plan and trial, and its Prometheus plan costs £85 a month. It says it uses UK cloud infrastructure, role-based permissions, regular third-party penetration testing and AES-256 encryption at rest and in transit.