MapleConnect vs TatvaCRM
MapleConnect
mapleconnect.aiTatvaCRM
tatvacrm.comSide by side
| Figure | MapleConnect | TatvaCRM |
|---|---|---|
| Price from | $199/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Fitness CRM Software | 8.6 (#6) | 8.4 (#7) |
| Integrations | The vendor describes native connectors, a Zapier app and a documented public REST API for custom real-time synchronization. | Paid plans provide email sending and logging; the maker says WhatsApp and phone integrations are not currently available. |
| Licence | No open-source repository or software licence is identified on the vendor pages, so the licensing model is not stated. | TatvaCRM is proprietary SaaS: its terms reserve intellectual property to Tatva Fintech, prohibit reverse engineering and do not grant source-code rights. |
| Self-hosting | No self-hosted deployment option is described; the product is presented as a hosted web application. | The reviewed materials describe hosted AWS deployment and provide no self-hosted installation package or on-premises option. |
| Support | The mortgage page lists live human support at (888) 499-9060 and says guided migration is free. | Support is offered by email on all plans, with priority queues on Professional and Enterprise and response targets of 48, 24 and 4 hours by tier. |
| What it does | MapleConnect is an AI-native mortgage CRM for borrower, referral-partner and loan-opportunity follow-up from inquiry through funding. | TatvaCRM is a cloud CRM for Indian SMBs, BFSI teams, DSAs, insurance agents, agencies and manufacturers. |
Plans
MapleConnect
- FreeFree
- MapleConnect FreeFree
- Essential$199 a month
- Professional$299 a month
- Premium$399 a month
TatvaCRM
- FreeFree
- Starter$12 a month
- Professional$24 a month
- EnterprisePriced on request
In their own words
MapleConnect
MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. It can send an immediate text and email response to website forms, rate-quote requests, ad leads, and missed calls. Its AI voice agent can answer around the clock, collect caller details, book consults, and log calls; questions about rates and programs go to a licensed loan officer. Automated SMS and email sequences follow borrower stages such as new inquiries, early shopping, and in-process milestones. Real estate agents, builders, and financial planners can have their own pipeline, shared-file status updates, and ongoing contact cadences. MapleConnect covers lead capture, response, nurture, scheduling, and touch records, while credit decisions, disclosures, rate locks, and underwriting stay with the customer and its loan origination system. Listed connectors include Twilio, RetellAI, Stripe, Google and Outlook Calendar, Resend, SendGrid, Facebook Lead Ads, and Zapier; a public REST API supports custom real-time syncs. The service is web-based, with API access. A free plan and 14-day trial are listed; paid plans start at $199 a month.
TatvaCRM
TatvaCRM is a web-based CRM for growing businesses and sales teams. It manages contacts and companies, leads, tasks and activities, dashboards, team permissions, and a visual sales pipeline. India-focused fields include rupees as the default, +91 phone fields, GST fields, and WhatsApp-ready contact cards. Its lending and insurance workflows cover loan files, sanction limits, disbursals, commission splits, and renewals. Email integration for sending and logging is available on paid plans, and API access is listed for Professional and Enterprise. The maker positions it for teams of 3 to 50 and lists audiences including services firms, consulting, agencies, distributors, NBFCs, insurance brokers, manufacturing, education, and healthcare. CSV import and export are available across all plans. TatvaCRM has a free plan with three users, 1,000 records, one pipeline, and 100 MB storage. Starter costs $12 a month per user when billed annually; Professional costs $24 a month per user when billed annually. The maker says workspaces run on AWS in Mumbai by default and describes security measures including encryption and daily backups.